Algorand Adds Ex-Comms Head at Visa, Fidelity as CMO

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  • Quin­taglie for­mer­ly worked in Africa for the Unit­ed Nations World Food Pro­gramme and UNICEF
  • Algo­rand revealed in May that it would become the offi­cial blockchain plat­form of FIFA

Algo­rand has hired a for­mer com­mu­ni­ca­tions exec­u­tive at Fideli­ty Invest­ments and Visa as its chief mar­ket­ing offi­cer as the blockchain com­pa­ny seeks to build its brand and reach through strate­gic growth initiatives.

Michele Quin­taglie is tasked with help­ing the com­pa­ny with its nar­ra­tive devel­op­ment and influ­encer mar­ket­ing, and will be on the look­out for spon­sor­ship oppor­tu­ni­ties, Algo­rand told Block­works Wednesday. 

“Algo­rand rep­re­sents the key val­ues I look for in any great brand — amaz­ing tech­nol­o­gy, glob­al reach, proven lead­er­ship, and most impor­tant­ly, a pur­pose-dri­ven ethos to cre­ate tech­nolo­gies that offer mean­ing­ful soci­etal and envi­ron­men­tal impact,” Quin­taglie said in a statement. 

The incom­ing Algo­rand CMO was head of com­mu­ni­ca­tions for Fideli­ty Invest­ments’ asset man­age­ment arm from 2005 to 2014, accord­ing to her LinkedIn pro­file. She was glob­al head of com­mu­ni­ca­tions for Visa for three years after that.

More recent­ly, she was the glob­al exter­nal com­mu­ni­ca­tions and cor­po­rate mar­ket­ing head for Unit­ed Tech­nolo­gies and head of glob­al media rela­tions and pub­lic affairs for Raytheon Tech­nolo­gies after it merged with Unit­ed. She left the lat­ter post in July 2021. 

Ear­li­er in her career, Quin­taglie spent more than a decade based in Africa work­ing as an infor­ma­tion offi­cer and cri­sis spokes­woman for the Unit­ed Nations World Food Pro­gramme and UNICEF.

“With an exten­sive track record of proven suc­cess in glob­al com­mu­ni­ca­tions and mar­ket­ing across the cor­po­rate, agency and UN devel­op­ment world, Michele will con­tin­ue to strength­en Algorand’s pro­file as a lead­ing provider of Web3 infra­struc­ture,” Algo­rand Inter­im CEO Sean Ford said in a statement. 

Algo­rand Foun­da­tion CEO Staci War­den told Block­works in Feb­ru­ary the blockchain was seek­ing to bol­ster its mar­ket­ing efforts by qua­dru­pling the size of its com­mu­ni­ty engage­ment team and expand­ing its devel­op­er rela­tions unit. 

Algo­rand revealed in May that it would become the offi­cial blockchain plat­form of FIFA, serv­ing as a region­al sup­port­er in North Amer­i­ca and Europe for the FIFA World Cup — which begins in Qatar in Novem­ber — as well as a spon­sor for the FIFA Women’s World Cup in Aus­tralia and New Zealand.

The CMO hire comes after Algo­rand appoint­ed Ford, for­mer­ly the company’s chief oper­at­ing offi­cer, as its inter­im CEO in July. He replaced Steven Koki­nos, who is set to stay with Algo­rand as a senior advi­sor until mid-2023.

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  • Ben Strack
    Ben Strack is a Den­ver-based reporter cov­er­ing macro and cryp­to-native funds, finan­cial advi­sors, struc­tured prod­ucts, and the inte­gra­tion of dig­i­tal assets and decen­tral­ized finance (DeFi) into tra­di­tion­al finance. Pri­or to join­ing Block­works, he cov­ered the asset man­age­ment indus­try for Fund Intel­li­gence and was a reporter and edi­tor for var­i­ous local news­pa­pers on Long Island. He grad­u­at­ed from the Uni­ver­si­ty of Mary­land with a degree in journalism.

    Con­tact Ben via email at [email pro­tect­ed]

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