The brutal customer experience lesson of Nike’s RTFKT NFTs
This isn't a story about Nike NFTs. It's a story of brutal customer experience. But first, let's flash back...
Nikes
Glossy Podcast: Prada’s earnings, Nike’s NFT lawsuit and a conversation with Rent the Runway CEO Jennifer Hyman
On the Glossy Podcast, senior fashion reporter Danny Parisi and editor-in-chief Jill Manoff talk about some of the biggest fashion...
Nike’s RTFKT NFT collection is losing its images
NFTs from the startup RTFKT, which was bought and later shuttered by Nike, are no longer displaying the images attached...
Nike’s .Swoosh to Dive into Video Game Wearables
Nike, a giant in sportswear, has announced a plan to expand its roots in the domain of Video Game fashion....
EA Sports Is Aiming to Add Nike’s .SWOOSH NFTs to Its Games
EA Sports and Nike Virtual Studios have announced a new partnership that will look to add Nike's .SWOOSH virtual creations...
EA is doing some vague nonsense on Nike’s NFT platform
Nike, never one to pass up a cynical corporate cash-in, obviously made its own "web3" platform last year, debuting the...
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Nike’s NFT sneakers could be added to future EA Sports games
EA and Nike have just announced a partnership that will bring select virtual assets created by .Swoosh, Nike’s Web3 marketplace...
Nike’s $1M NFT Sales Triumph Amidst Botting Allegations
Nike, the renowned American athletic footwear company, is actively leading the charge for mainstream businesses to embrace Web3 technology by...
After Nike’s virtual sneaker drop, NFT cynicism is making way for intrigue among marketers
This story was originally published on Modern Retail’s sibling publication, Digiday.Whatever you do, don’t call Nike’s latest collection an NFT,...
Nike’s NFT Air Force 1 Will Be Officially Released in Real Life
Gamza Khanzadaev RTFKT and Nike Air Force 1 NFT collab designed by Takashi Murakami to be officially released in physical...