EA is doing some vague nonsense on Nike’s NFT platform

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Nike, nev­er one to pass up a cyn­i­cal cor­po­rate cash-in, obvi­ous­ly made its own “web3” plat­form last year, debut­ing the .Swoosh “dig­i­tal com­mu­ni­ty expe­ri­ence” in Novem­ber and sell­ing a bunch of box­es of ran­dom­ized vir­tu­al shoes in its beta peri­od. “Build your col­lec­tion,” it adver­tis­es, “Dis­play, trade, or wear your Nike Vir­tu­al Cre­ations in video games and immer­sive experiences.”

Now one of gam­ing’s very own cyn­i­cal cor­po­rate cash-grab­bers, Elec­tron­ic Arts, is get­ting in on the “immer­sive expe­ri­ences” to do some­thing vague involv­ing its games and Nike’s blockchain-pow­ered .Swoosh platform. 

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