Why Did This Coinbase Ad Capture the Crypto Community?

Please fol­low and like us:
Pin Share

Coin­base has intro­duced a new tele­vi­sion ad that humor­ous­ly pokes fun at the tra­di­tion­al Unit­ed States fiat cur­ren­cy, por­tray­ing it in the form of a pen­ny coin. In the ad, the pen­ny is com­i­cal­ly tossed into a bin and vac­u­umed. It dri­ves home the mes­sage that it’s time for a dig­i­tal upgrade to replace out­dat­ed phys­i­cal currency.

The cryp­to com­mu­ni­ty was quick to jump on the ad shar­ing it online, with the com­ments prais­ing the mar­ket­ing team for their cre­ative efforts.

Cryp­tocur­ren­cy exchange Coin­base recent­ly launched a new visu­al adver­tise­ment, tak­ing a humor­ous approach towards how many US pen­ny coins are thrown away every year, even though “they are tech­ni­cal­ly still money.”

Mean­while, Abra­ham Lincoln’s like­ness on the pen­ny coin was ani­mat­ed. He was depict­ed as humor­ous­ly advo­cat­ing to be removed from the pen­ny and tran­si­tioned into dig­i­tal currency.

“Get me off this scrap piece of met­al. Make me dig­i­tal, let me soar!”

It recieved a pos­i­tive reac­tion from promi­nent fig­ures in the cryp­to industry.

Read more: Who Is Bri­an Arm­strong? A Deep Dive Into the Coin­base Founder

David Mar­cus, CEO and co-founder of Lightspark, shared with his 122,200 fol­low­ers on X (for­mer­ly Twit­ter) that Coinbase’s adver­tis­ing con­tin­ues to improve with each release.

“Coin­base ads are get­ting bet­ter and bet­ter. Sol­id work all around.”

Mean­while, Wendy O told her 361,400 fol­low­ers that the Coin­base “mar­ket­ing teams deserve a raise.”

How­ev­er, Coin­base has pre­vi­ous­ly released adver­tise­ments that chal­lenge soci­etal norms.

Mean­while, in May 2023, Coin­base released an ad explain­ing “why cryp­to is the most impor­tant tech­nol­o­gy Amer­i­ca has to update the finan­cial system.”

Read more: Crypto.com vs. Coin­base: Which Cryp­to Exchange Is Right for You?

Arm­strong com­menced the broad­cast explain­ing the com­mon mis­con­cep­tion about cryp­to por­trays is it mere­ly as a spec­u­la­tive asset. Addi­tion­al­ly, he men­tions the mis­be­lief that peo­ple believe it is reck­less trading. 

How­ev­er, this per­spec­tive is echoed by sev­er­al U.S. politi­cians. These are active­ly pur­su­ing reg­u­la­to­ry mea­sures against cryp­to in response to this belief.

In more recent times, BeIn­Cryp­to report­ed that Coinbase’s pop­u­lar­i­ty on the Apple App Store has declined. This comes despite the pos­i­tive news of the recent launch of spot Bit­coin ETFs.


In adher­ence to the Trust Project guide­lines, BeIn­Cryp­to is com­mit­ted to unbi­ased, trans­par­ent report­ing. This news arti­cle aims to pro­vide accu­rate, time­ly infor­ma­tion. How­ev­er, read­ers are advised to ver­i­fy facts inde­pen­dent­ly and con­sult with a pro­fes­sion­al before mak­ing any deci­sions based on this con­tent. Please note that our Terms and Con­di­tionsPri­va­cy Pol­i­cy, and Dis­claimers have been updated.

Source link

Please fol­low and like us:
Pin Share

Leave a Reply

Your email address will not be published.