Major Coffee And Scotch Brands Launch NFT Initiatives – Fin Tech

This week a major American multinational chain of coffeehouses
and roasters announced its plans to offer a non-fungible token
(NFT)-based loyalty program. According to a press release, the
company’s program will allow customers to buy and earn
collectible NFT stamps that will offer access to benefits and
immersive, coffee-related experiences. Among other things, the
press release also notes that the program “will utilize a
‘proof-of-stake’ blockchain technology built by Polygon,
which uses less energy than first generation
‘proof-of-work’ blockchains.” Customers of the coffee
chain can join a waitlist now to gain access to the loyalty
program, which will reportedly launch later this year.

In other NFT news, a famous scotch whisky company announced it
would partner with the world’s first direct-to-consumer NFT
marketplace for wine and spirits to release a limited set of
digital NFT bottles. A limited-edition physical bottle will be
available to buyers who “burn” – effectively remove
the NFT from the blockchain – their NFT. According to
reports, this will be the company’s third Web3 campaign of the
year.

For more information, please refer to the following links:

The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.