UFC Hall Of Famer Mike Bisping Teams Up With Blockasset For NFT Launch

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UFC Hall of Fame inductee Mike Bisp­ing is the lat­est pre­mier ath­lete to hop into the NFT space. Bisp­ing will pair up with Block­as­set, an NFT mar­ket­place look­ing to make a strong push in sport.

The news comes ear­ly as a Bit­coin­ist exclu­sive, as Block­as­set will announce Bisping’s col­lab­o­ra­tion over the upcom­ing weekend.

UFC Meets NFT

Block­as­set is putting their foot on the gas on tal­ent part­ner­ships in sports. The plat­form announced his­toric soc­cer play­er Wayne Rooney as the first part of their Block­as­set Leg­ends series this week, with Bisping’s announce­ment to fol­low as the sec­ond leg­end in the series.

After start­ing his career in 2004, Bisp­ing estab­lished him­self as a UFC leg­end, and was induct­ed to the league’s Hall of Fame in 2019 and now serves as a sports ana­lyst, actor, and com­men­ta­tor. Bisp­ing was the first and only British fight­er to win a UFC Cham­pi­onship in 2016. His acco­lades don’t stop there, as Bisping’s racked up Inter­na­tion­al Fight­er of the Year awards and a num­ber of dif­fer­ent cham­pi­onship and tour­na­ment wins. Addi­tion­al­ly, he has since built a sub­stan­tial fol­low­ing on social media.

Now, with Bisping’s part­ner­ship with Block­as­set, the top-tier fight­er will pair up with dig­i­tal artist Dos­brak. The drop is set to fea­ture 10,000 NFTs in the full release. There are anoth­er antic­i­pat­ed three ath­letes to come into the fold as part of the Block­as­set Leg­ends series as well.

Solana is the powering blockchain behind Blockasset, and has surged in recent months in part due to the explosive growth of NFTs. | Source: SOL-USD on TradingView.com

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The Big Picture

Block­as­set is build­ing an NFT plat­form on Solana, an increas­ing­ly pop­u­lar blockchain for NFTs. The plat­form was ini­tial­ly intro­duced in July 2021, unveil­ing five ath­letes (includ­ing UFC fight­ers Dar­ren Till and Leon Edwards) in the ini­tial announce. The plat­form will sup­port sec­ondary sales and empha­sizes user expe­ri­ence and ease of use.

Block­as­set cites Solana’s low-cost fees and fast pro­cess­ing times as key attrib­ut­es in decid­ing to build on the chain. The plat­form also will lever­age a native token, $BLOCK, to pow­er the ecosys­tem. Native tokens are becom­ing increas­ing­ly pop­u­lar on NFT mar­ket­places, exem­pli­fied by SuperRare’s $RARE token unveil­ing in recent months and increased chat­ter about a poten­tial OpenSea token.

Addi­tion­al­ly, the UFC and fight­ers in the league have been step­ping up engage­ment in cryp­to too. In June, the league paired up with Socios.com to release $UFC fan tokens. A month lat­er, the UFC locked in a $175MM spon­sor­ship deal with Crypto.com.

A vari­ety of UFC tal­ent have been vocal advo­cates of dif­fer­ent tokens in recent years as well, and with the increas­ing emer­gence of cryp­to in day-to-day life, expect more brand ambas­sadors and part­ner­ship deals to come into the fold.

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Featured image from Instagram.com/MikeBisping, Charts from TradingView.com



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