Hasbro Launches Power Rangers NFT Collection

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Toy and enter­tain­ment com­pa­ny Has­bro, Inc., announced Fri­day (Oct. 22) dur­ing Has­bro Pulse Con that it has teamed up with The World­wide Asset eXchange (WAX) for its first non-fun­gi­ble token (NFT) col­lec­tion, fea­tur­ing the Pow­er Rangers, accord­ing to an Action Fig­ure Insid­er report.  

The Pow­er Rangers NFT col­lec­tion is avail­able for a lim­it­ed time through Has­bro Pulse, whose mem­bers will have exclu­sive access to the NFTs through 4 p.m. before sales open to the gen­er­al pub­lic an hour lat­er.  

“We are thrilled to part­ner with WAX to offer Hasbro’s first-ever NFT col­lec­tion with the Pow­er Rangers fran­chise,” said Kwami­na Crank­son, vice pres­i­dent and gen­er­al man­ag­er at Has­bro Pulse, in the com­pa­ny announce­ment. 

“The WAX plat­form gives fans an easy entry point into the world of NFTs and dig­i­tal col­lectibles,” he said. “Now, fans will have the oppor­tu­ni­ty to expand their col­lec­tions with a unique Pow­er Rangers NFT, unique­ly trans­act­ed through the blockchain that can be redeemed for a spe­cial edi­tion Dino Mega­zord.” 

 The Has­bro Pow­er Rangers NFT col­lec­tion will be avail­able through Sun­day, while sup­plies last, and is redeemable for a spe­cial-edi­tion Pow­er Rangers col­lectible fig­ure, the Light­ning Col­lec­tion Zord Ascen­sion Project Spe­cial Edi­tion Dino Mega­zord. 

“WAX is the trail­blaz­er in NFT inno­va­tion, and we are going big with glob­al play and enter­tain­ment com­pa­ny Has­bro to inte­grate one of their most icon­ic brands, Pow­er Rangers, into the blockchain ecosys­tem,” said William Quigley, co-founder of WAX, in the announcement.

Relat­ed: NFT Fever Sends Q3 Sales Surg­ing To $10.7B 

Third-quar­ter sales of NFTs were $10.7 bil­lion, up from $1.3 bil­lion the pre­vi­ous quar­ter and $1.2 bil­lion in the first quar­ter of 2021, accord­ing to Dap­pRadar data. 

Sales of NFTs large­ly hap­pen across blockchains, although some take place at auc­tion hous­es includ­ing Christie’s and Sotheby’s, which can make track­ing sales vol­ume chal­leng­ing. 

Dap­pRadar, which com­piles data from sev­er­al blockchains and includes off-chain trans­ac­tion data, puts NFT sales vol­ume at $13.2 bil­lion so far in 2021. Cryp­toSlam data, which doesn’t include off-chain vol­ume, puts 2021 sales at $9.6 bil­lion. NonFungible.com col­lects data only from the Ethereum blockchain and tal­lied $7 bil­lion in sales so far this year. 

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NEW PYMNTS DATA: DIGITAL BANKING STUDY – THE BREWING BATTLE FOR WHERE WE WILL BANK

About: Forty-sev­en per­cent of U.S. con­sumers are shy­ing away from dig­i­tal-only banks due to data secu­ri­ty wor­ries, despite sig­nif­i­cant inter­est in these ser­vices. In Dig­i­tal Bank­ing: The Brew­ing Bat­tle For Where We Will Bank, PYMNTS sur­veyed over 2,200 con­sumers to reveal how dig­i­tal-only banks can shore up pri­va­cy and secu­ri­ty while offer­ing con­ve­nient ser­vices to sat­is­fy this unmet demand.

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