After Nike’s virtual sneaker drop, NFT cynicism is making way for intrigue among marketers
This story was originally published on Modern Retail’s sibling publication, Digiday.Whatever you do, don’t call Nike’s latest collection an NFT,...
Sneaker
Nike enters Web3 Technology race with its first NFT Sneaker ‘OF1’
Nike, a well-known sportswear and sneaker brand, has recently entered the Web3 technology race by launching its first NFT sneaker...
Chalhoub Group’s web3 sneaker brand ‘SOL3MATES’ reveals first NFT collection
Hyundai Motor Company Africa and Middle East and Mohamed Yousuf Naghi Motors Co., Hyundai’s distributor in the western region of...
Balmain’s Unicorn Sneaker Goes Phygital, NYX Turns To Virtual Influencers & More: Web3 Drops Of The Week
After a few quiet weeks for the metaverse, brands are back to re-energizing their digital roadmaps. Balmain is returning to...
ReelStar Unveils NFT Creation Zone at The Great Indian Sneaker Festival
ReelStar app, the latest Web3 integrated social media platform, has collaborated with The Great Indian Sneaker Festival as its title...
Web3.0-based ReelStar partners with The Great Indian Sneaker Festival to unveil on-the-spot NFT creation
ReelStar application, a Web3.0-integrated social media platform, has collaborated with The Great Indian Sneaker Festival as their title sponsor. It...
Why a Boston sneaker design veteran and crypto entrepreneur are making NFT shoes
What Endstate really sells is NFTs, or non-fungible tokens, which it releases periodically in limited amounts. Customers buy an NFT,...
STEPN: Should you invest in GMT before ‘sneaker season’ ends
Many crypto projects have recovered from the crypto winter. STEPN is another project that has shown extensive growth since June’s...
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Nike ramps up sneaker NFT lawsuit with StockX counterfeiting claim
REUTERS/Florence Lo/File PhotoRegister now for FREE unlimited access to Reuters.comRegisterNike said it ordered four pairs of counterfeit shoes through StockXStockX...
Bitrefill and NBA star join forces to launch the world’s coolest Bitcoin sneaker
Spencer Dinwiddie of the Dallas Mavericks, in conjunction with Bitrefill, the world’s largest crypto-only online store, team up to launch...
