Perfume won’t fix the crypto industry’s failure to attract women
The world’s biggest cryptocurrency exchange, Binance, went viral this week for posting about a new product in its offering. It...
perfume
From Crypto Perfume to Weightlifting, Brands Woo Women
This Women’s History Month, brands want to take the occasion to capture female shoppers’ spending, but some of their methods...
Bitcoin hits highs, Binance launches a crypto perfume and Coachella partners with OpenSea
Welcome to TechCrunch Crypto, formerly known as Chain Reaction. To get a roundup of TechCrunch’s biggest and most important crypto...
Smells like crypto: Binance drops perfume that blends ‘finance with fragrance’
As the crypto community rejoices at Bitcoin breaking its all-time high on Tuesday, Binance has the perfect gift to surprise...
Binance launches perfume in bewildering attempt to attract more women to crypto
The crypto exchange’s outlandish effort to incentivize women with a new perfume is being met with widespread mockery and indignation...