Web3 marketers are ‘flying blind,’ says Spindl’s Garcia-Martinez
Ever felt like Facebook or Instagram were somehow listening to you and sending ads for products that you just talked...
marketers
As crypto winter ramps up, why some marketers aren’t feeling the cold
Crypto winter? Not as far as marketers are concerned.Skepticism around blockchain technology is rising — but the cold of crypto...
What Microsoft’s Conversational Ads Mean for Web3 Marketers
Microsoft has recently unveiled a fresh category of ads called “Conversational Ads.” With Bing Chat as the platform, these new...
What Crypto Marketers Can Learn from Twitter’s Rebranding to “X”
In a bold and unexpected move, tech billionaire Elon Musk transformed one of the world’s most recognizable social media platforms,...
Crypto Marketers Slam GA4 While EU Watchdog Flags Risks
The Swedish Authority for Privacy Protection (IMY) has challenged Google’s widely used Analytics platform at a time when crypto marketers...
Web3 Marketers Look Increasingly to Middle East, North Africa
Fintech is witnessing an intriguing evolution as crypto Web3 marketers increasingly shift their focus to the Middle East and North...
Why Web3 Marketers Are Losing 23% of Ad Budget
Once hailed as the promised land for digital advertising, the open web is proving a quagmire for Web3 marketers. A...
After Nike’s virtual sneaker drop, NFT cynicism is making way for intrigue among marketers
This story was originally published on Modern Retail’s sibling publication, Digiday.Whatever you do, don’t call Nike’s latest collection an NFT,...
How NFTs could evolve for brands — now that marketers know what they actually are
For the most part, non-fungible tokens (NFTs) have been a bust for the marketing and media worlds, mostly the terrain...
Web3 marketers: Brands need to think less about terms and embrace longer timelines
When it comes to talking about the future of Web3, some marketers say too much time is spent discussing terms...
