NFT Sales Jump 50.14% in July 2025 but Still 35.02% Below 2024 Peak
NFT sales surged in July 2025, registering a 50.14% increase compared to June, with total sales reaching $585.122 million. While this represents a marked improvement in market activity, it remains 35.02% below the $900.540 million peak seen in December 2024 [1]. The rise was driven primarily by Ethereum, which led all blockchains in NFT sales volume, reporting $296.5 million in July—up 69.63% from the previous month. High-profile collections like Cryptopunks and Pudgy Penguins contributed significantly, with sales increasing by 491.79% and 369.58% respectively [1].
Bitcoin NFTs also saw a notable rise in activity, recording $77.4 million in sales—a 45.79% increase. A significant portion of this came from BRC-20 NFTs, which accounted for $18.9 million in sales, up 68.54% from the previous period [1]. Polygon ranked third with $62.1 million in sales, though this marked a 25.62% decline for the Courtyard NFT collection and an overall drop of nearly 60% on the platform [1].
In contrast, other major blockchains such as Mythos and BNB Chain experienced sharp declines in July, down 55.05% and 54.33% respectively [1]. Solana saw a relatively stable increase of 8.63%, while Cardano and Flow posted moderate gains of 52.94% and 55.45%, but with total sales below $7 million each [1]. Immutable and Avalanche reported double-digit losses, illustrating a mixed performance across different blockchain ecosystems.
The NFT market has been on a steady downtrend since 2021, when monthly sales frequently surpassed $6 billion. By mid-2022, the volume had dropped below $1 billion and has remained low ever since [1]. July’s 50.14% increase, while encouraging, still falls short of the levels seen during the 2024 peak and does not signal a full market recovery. Analysts have noted that the current upswing, while positive, is relatively modest compared to the explosive growth seen previously and suggests the market is in a phase of rebuilding trust and interest [1].
The market resurgence appears to be driven by a combination of high-profile NFT launches and the continued operation of digital art exhibitions, such as the one hosted by Superchief Gallery, which has generated over $1 million in sales over the past year [2]. These developments indicate that NFTs continue to play a role in the digital art and investment landscape, even if their dominance has waned compared to 2024.
The broader digital asset market also remains in a state of cautiousness, with reduced trading volumes and prices affecting both cryptocurrencies and NFTs. This has led to a more conservative approach among investors, who are less willing to commit to high-value digital assets [2]. Despite this, the July sales spike offers a glimmer of optimism, showing that there is still a strong base of interest in NFTs among collectors and enthusiasts [1].
Moving forward, the key challenge is to sustain this momentum without overhyping or drawing unrealistic comparisons to the unsustainable growth seen in 2024. If platforms and creators can continue to innovate and engage the market effectively, it could lead to a more sustainable and long-term recovery for NFTs [1].
Sources:
[1] NFT Sales Spike in July—but Still Miles Below 2024’s Highs
(https://api.news.bitcoin.com/wp-json/bcn/v1/post?slug=nft-sales-spike-in-july-but-still-miles-below-2024s-highs)
[2] Press Release: Superchief Gallery NFT at Scope Miami
(https://upmag.com/superchief-gallery/)
