Surge After Bold NFT Bet with $5.15M Cowboy Ape Acquisition
TLDR
- GameSquare buys rare CryptoPunk for $5.15M, boosting its NFT treasury model
- $10M ETH purchase grows GameSquare’s holdings to 12,913 ETH, worth $48.5M
- Rare Cowboy Ape NFT to fuel GameSquare’s Web3 marketing and yield efforts
- GameSquare targets 6–14% yields via NFT, ETH, and stablecoin treasury strategy
- Digital assets reshape GameSquare’s media, tech, and decentralized finance push
GameSquare Holdings, Inc. (Nasdaq: GAME) shares maintained a steady stock price throughout July 24, 2025, closing at $1.27. The stock saw a slight uptick in after-hours trading, rising 0.76% to $1.2796.
GameSquare Holdings, Inc. (Nasdaq: GAME)
The company simultaneously unveiled a $5.15 million strategic NFT purchase, signaling a significant blockchain-native treasury initiative.
$5.15M CryptoPunk Purchase Adds Rarity to GameSquare’s Digital Strategy
GameSquare acquired the rare Cowboy Ape CryptoPunk (#5577) from Compound founder Robert Leshner in a preferred stock deal. The company issued $5.15 million in convertible preferred shares, exchangeable into 3.4 million common shares at $1.50 per share. This marks GameSquare’s first direct NFT acquisition and enhances its blockchain-focused treasury approach.
The Cowboy Ape is one of only 24 Ape CryptoPunks and stands among the most coveted in the 10,000-piece collection. This acquisition adds a historically significant digital asset to GameSquare’s portfolio, supporting its Web3 expansion. Moreover, the company aims to leverage the NFT for marketing, licensing and community engagement.
GameSquare has acquired the iconic Cowboy Ape #5577 CryptoPunk from DeFi pioneer @rleshner in a $5.15M strategic investment.
We also added $10M of ETH to our treasury, bringing total Ethereum treasury holdings to over $52 million. pic.twitter.com/U2LFaPqECm
— GameSquare Holdings Inc. (@GSQHoldings) July 24, 2025
GameSquare labeled the NFT as a strategic investment aligned with its goal to capture value through cultural and digital capital. The firm is building a treasury model centered on yield generation using high-value NFTs and Ethereum assets. Ryan Zurrer’s 1OF1 AG will manage the NFT yield program and custody the asset.
$10M ETH Purchase Expands GameSquare’s Crypto Holdings
GameSquare also announced a $10 million Ethereum acquisition, adding approximately 2,742.75 ETH to its holdings at an average price of $3,646. The latest purchase raises the company’s ETH treasury to around 12,913.49 ETH, worth roughly $48.5 million. These acquisitions are part of a broader $250 million digital asset authorization.
The firm has now allocated $45 million toward ETH under this strategy and continues to scale its onchain yield initiatives. GameSquare’s ETH strategy aims to produce annualized yields of 8% to 14% using Dialectic’s Medici platform. The company relies on automation, machine learning, and multi-layered risk controls for optimized performance.
GameSquare expects future ETH gains to support additional token purchases or fuel core business growth. It has formed strategic alliances with top crypto players including Dialectic and Goff Capital. These collaborations enhance its ability to execute an advanced treasury management strategy with strong risk-adjusted returns.
Stablecoin and NFT Yield Models Drive Web3 Expansion
GameSquare is actively deploying capital in NFTs and stablecoins to target 6% to 10% annualized returns from digital assets. Its treasury strategy blends cultural capital, yield generation, and blockchain-native brand development. The firm continues building a digital identity platform that merges traditional finance with onchain ecosystems.
The Cowboy Ape NFT will play a central role in GameSquare’s yield and marketing activations, including branding and licensing initiatives. These efforts position the company at the intersection of technology, entertainment, and decentralized finance. The NFT strategy supports broader ambitions to tokenize GameSquare shares and enhance shareholder value.
As GameSquare evolves, it continues to integrate digital assets across its media and technology operations. The combination of rare NFT ownership and ETH yield targets sets a new precedent in treasury innovation. GameSquare remains committed to scaling its blockchain footprint while building sustainable digital value.