to-Earn – Brands are releasing beverages with NFT and cryptocurrency incentives

Trend – Companies launch drink-to-earn beverages that blend refreshment with blockchain rewards. Each purchase delivers NFT and crypto incentives, boosting engagement and loyalty by merging digital asset ownership with everyday consumption.

Insight – Modern consumers demand experiences that offer more than basic refreshment—they are increasingly seeking value and interactivity. Under market pressure to stand out, brands fuse physical products with demonstrable rewards, meeting the desire for instant, engaging gratification from purchases. This model transforms routine purchases into an interactive journey, combining everyday indulgence with the allure of collectible crypto assets, ultimately enhancing customer loyalty.