Trends And Projections For 2025

Crypto in France is coming out of its euphoric phase to embark on a more mature structuring. This 2025 study from Adan (Association for the Development of Digital Assets), conducted with Deloitte and Ipsos, provides a clear state of affairs: stabilized adoption, stated industrial ambitions, but persistent challenges. Between the rise of Web3, institutional openness, and regulatory barriers, the French ecosystem is charting its path toward sustainable integration. This survey sheds light on the springs of a dynamic in full redefinition, where the strategic future of cryptos in Europe is at stake.

Adoption in France : a stabilization with strong potential

The year 2024 marks a turning point in the adoption of cryptos by the French. After three years of continuous growth, the ownership rate has stabilized at 10 %, marking a first phase of consolidation.

This quantitative slowdown does not diminish the underlying dynamic. According to the study, “33 % of the French plan to acquire some in 2025“, a significant leap of 10 points in one year. Thus, these figures reflect a rise in interest that now exceeds just tech-savvy profiles.

The report highlights several important trends in the appropriation of cryptos :

• A patrimonial diversification : a majority of holders combine cryptos and traditional savings products ;
• The emergence of new access channels : Revolut has become the second most used platform for buying cryptos in France, with 24 % of users ;
• A contrasting European proximity : while France shows a 10 % ownership rate, it is surpassed by Italy (37 %) and the Netherlands (30 %) ;
• The growing appetite of non-holders : nearly one-third of the French who are not yet engaged in cryptos declare they want to invest in the near future.

However, “the uses of Web3 continue to develop“, specifies Laurent Ovion, president of Adan. He notably cites: “decentralized digital identity (48 %), payments (24 %), and decentralized finance (22 %) as preferred use cases“.

Stated ambitions in the face of financing challenges

Far from a mere fad, the Web3 industry in France demonstrates in 2024 a capacity for resilience and projection, despite a still-constrained economic environment. After a 2023 marked by a slowdown, companies in the sector are moving forward.

According to the study, 62 % of them now operate internationally, and 76% plan to recruit this year, indicating renewed confidence in the development of their activity.

This vitality does not mask the systemic flaws. Access to financing remains a critical knot. However, while 65 % of the surveyed structures have already raised funds, the geographical origin of these capitals indicates a concerning dependency.

Only 32 % of the funds raised by European start-ups in 2024 come from Europe, compared to 73 % in the United States. “Reinforcing our European sovereignty in financing is not just an economic issue: it is an essential condition for building a strong and sustainable Web3 industry“, warns Marie-Line Ricard, partner at Deloitte.

This issue is accompanied by increasing difficulties with access to banking services and a taxation system still deemed poorly adapted to the realities of the sector.

By 2025, the implementation of the MiCA regulation will be a lever for regulatory clarity. However, to turn this into success, the ecosystem will still need to overcome several steps: capture more endogenous financing, consolidate its infrastructures, and convince banking institutions to fully engage in the game. The structuring of the crypto industry will not only be the concern of start-ups, but of a complete ecosystem capable of dialoguing with political, economic, and financial spheres at the European level.

Luc Jose A.

Diplômé de Sciences Po Toulouse et titulaire d’une certification consultant blockchain délivrée par Alyra, j’ai rejoint l’aventure Cointribune en 2019.
Convaincu du potentiel de la blockchain pour transformer de nombreux secteurs de l’économie, j’ai pris l’engagement de sensibiliser et d’informer le grand public sur cet écosystème en constante évolution. Mon objectif est de permettre à chacun de mieux comprendre la blockchain et de saisir les opportunités qu’elle offre. Je m’efforce chaque jour de fournir une analyse objective de l’actualité, de décrypter les tendances du marché, de relayer les dernières innovations technologiques et de mettre en perspective les enjeux économiques et sociétaux de cette révolution en marche.

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The views, thoughts, and opinions expressed in this article belong solely to the author, and should not be taken as investment advice. Do your own research before taking any investment decisions.