When Shangri-La cast a spell…
It’s tempting to think that if he were alive today Hilton would have built on the success of Lost Horizon and monetised his concept of a hidden utopian valley, Shangri-La. Perhaps he would have launched a spa range with the requisite bath salts and scented candles or NFTs with the mountain (“Karakal”) and the monastery he conjured up as visual branding.