Trump Expands Digital Asset Presence with TRUMP Metaverse and NFT Platform
Trump’s Digital Asset Push Grows With TRUMP Metaverse, NFT Platform
The Trump Organization is expanding its presence in the digital asset and blockchain ecosystem with a new trademark filing for “TRUMP”.
- The filing was submitted by DTTM Operations LLC, the entity managing all Trump Organization trademarks, to the United States Patent and Trademark Office on Feb. 24, 2025.
- This move signals plans for commercial use across a variety of digital products and services.
According to the filing, the TRUMP trademark will cover a range of offerings, including a metaverse and a non-fungible token (NFT) trading platform.
- The metaverse will be a virtual world where users can explore TRUMP-branded wearables, restaurants, and other interactive features.
- This will provide an immersive environment for fans and users to engage with the brand in new and innovative ways.
Additionally, the platform will include services related to business, real estate, public service, fundraising, and hospitality management, among others.
- These services will cater to educational and professional settings, offering opportunities for users to gain access to various industries within the metaverse.
The NFT marketplace will focus on authenticated collectibles tied to President Donald Trump.
- It will allow users to trade crypto and digital goods, with a specific emphasis on exclusive Trump-related items.
Trump’s Growing Digital Asset Involvement
This initiative is part of the Trump family’s increasing involvement in the digital asset space.
- Over the past several months, Trump and his businesses have delved into NFTs, meme coins, and decentralized finance.
- The TRUMP meme coin debuted in January 2025, coinciding with his assumption of office.
World Liberty Financial, a company backed by the Trump family, purchased $10M in WLFI and $125K in SEI.
- This move reflects the broader trend of Trump’s expanding influence in the cryptocurrency sector, further bolstered by the launch of his Bitcoin-themed sneakers in July 2024.
Earlier this month, Trump Media and Technology Group filed trademarks for six investment products in sectors such as Bitcoin, energy, and exchange-traded funds.
- This expansion includes the unveiling of a new financial services firm called Truth.Fi, with an initial target of $250 million in investments.