Club Mahindra launches Discover India NFTs, Hospitality News, ET HospitalityWorld
Club Mahindra has launched its first-ever, limited-edition series of NFTs, offering a unique opportunity to discover India through digital art.
The collection comprises 25 AI-generated digital artworks inspired by the iconic paintings by global maestros. The series is a fusion art that celebrates the beauty of some of India’s incredible destinations and the spectacular masterpieces by legendary artists.
The NFT offering from Club Mahindra unveils an incredible opportunity for art aficionados, holiday enthusiasts, and art collectors to own a piece of exclusive virtual art, showcasing awe-inspiring images of Club Mahindra resorts. Club Mahindra has partnered with TreasurePACK to host these utility-led NFTs minted on Polygon POS, offering a diverse range of resort images in MP4 and GIF files.
Through these fusion artworks, Club Mahindra transports you into a realm where artistry intertwines with the serene landscapes of the resorts. In a stroke of creative brilliance, the pictures of select resorts have undergone a remarkable transformation, seamlessly merging with the iconic works of art by maestros such as Pablo Picasso, Vincent van Gogh, Leonardo Da Vinci, Edvard Munch, Katsushika Hokusai, and Rabindranath Tagore. These meticulously edited images form a harmonious blend, capturing the essence of the resorts’ natural beauty and infusing them with the distinctive styles of these legendary artists.Each picture tells a story of its own, showcasing the timeless charm and allure reminiscent of the iconic paintings they are inspired by. Just as the brushstrokes of these masterpieces are eternally unique, so do the Club Mahindra resorts, each possess an unrivalled charm and character. Through this captivating fusion of art and nature, Club Mahindra paints a vivid portrait, evoking a sense of exclusivity and reminding us that, like these extraordinary paintings, these resorts are truly one-of-a-kind treasures waiting to be discovered.
Mr. Pratik Mazumder, Chief Marketing Officer, Mahindra Holidays and Resorts India Ltd, stated, “As Digital collectibles and blockchain technology is evolving in India, NFTs are an enabler for us to offer an immersive experience to our consumers. We are thrilled to present these artistic interpretations of our resort images, blending the worlds of art and family travel. Through these stunning visuals, we aim to inspire our guests and create an immersive experience that goes beyond the ordinary. We believe these images will captivate the imagination and enhance the anticipation of our guests, encouraging them to embark on a truly unforgettable vacation.”
