Club Mahindra unveils Discover India NFTs, AI-generated fusion art
Club Mahindra, a brand of Mahindra Holidays and Resorts India Limited, launched its first-ever, limited-edition series of NFTs, offering the opportunity to discover India through digital art.
The collection comprises 25 AI-generated digital artworks inspired by iconic paintings by global maestros. The series is a fusion art that celebrates the beauty of some of India’s incredible destinations and the masterpieces by legendary artists.
The NFT offering from Club Mahindra unveils an opportunity for art aficionados, holiday enthusiasts, and art collectors to own a piece of exclusive virtual art, showcasing images of Club Mahindra resorts. Club Mahindra has partnered with TreasurePACK to host these utility-led NFTs minted on Polygon POS, offering a diverse range of resort images in MP4 and GIF files.
Through these fusion artworks, Club Mahindra aims to transport you into a realm where artistry intertwines with the serene landscapes of the resorts. The pictures of select resorts have undergone a transformation aiming to seamlessly merge with the iconic works of art by maestros such as Pablo Picasso, Vincent van Gogh, Leonardo Da Vinci, Edvard Munch, Katsushika Hokusai, and Rabindranath Tagore.
These edited images form a harmonious blend, aiming to capture the essence of the resorts’ beauty and infuse them with the distinctive styles of these legendary artists.
Each picture tells a story of its own, showcasing the charm and allure reminiscent of the iconic paintings they are inspired by. Through this fusion of art and nature, Club Mahindra paints a vivid portrait aiming to evoke a sense of exclusivity and remind patrons that, like the paintings, these resorts are one-of-a-kind treasures waiting to be discovered.
Pratik Mazumder, Chief Marketing Officer, Mahindra Holidays and Resorts India Ltd, said, “As Digital collectibles and blockchain technology is evolving in India, NFTs are an enabler for us to offer an immersive experience to our consumers. We are thrilled to present these artistic interpretations of our resort images, blending the worlds of art and family travel.
“Through these stunning visuals, we aim to inspire our guests and create an immersive experience that goes beyond the ordinary. We believe these images will captivate the imagination and enhance the anticipation of our guests, encouraging them to embark on a truly unforgettable vacation,” Mazumder added.
As a bonus, buyers of the NFTs will receive a complimentary 2-night/3-day holiday voucher, allowing them to experience the Club Mahindra resorts first-hand. This NFT offer is open to everyone, regardless of whether they are members or non-members.This inclusive approach ensures that art enthusiasts and vacation lovers from all walks of life can avail this opportunity.
Each NFT is priced between Rs 10,000 and 12,000, aiming to make these digital creations accessible to a wide audience. The NFT offered by Club Mahindra extends across India and can be purchased by anyone.