Top Crypto Brands Step Up Their Pitches to Consumers and Lawmakers

Two of crypto’s biggest brands are working to reintroduce consumers and lawmakers alike to the optimism that powered early investment in the sector, even as the high-stakes trial of FTX founder Sam Bankman-Fried continues to dominate conversation around digital currencies.

Despite these efforts by exchanges Kraken and Coinbase and the recent introduction of parallel House and Senate bills to establish a nationwide regulatory framework for crypto, the industry faces an uphill battle on the regulatory front, with some senators expressing opposition to crypto-friendly legislation.