Cashaa Empowers Businesses with Tailored Banking Solutions”

CXOToday has engaged in an exclusive interview with Mr. Kumar Gaurav, Founder & CEO of Cashaa

• Kindly brief us about Cashaa, its specialisation, and the services that it offers

Cashaa was launched in 2016 with a singular vision — to revolutionize the adoption of blockchain-based financial products. We embarked on our journey as a peer-to-peer cash transfer system, utilizing the power of Bitcoin infrastructure. However, it didn’t take long for us to realize the inherent challenges faced by crypto businesses, being underserved and often relegated to second-class status by traditional banks. Determined to fuel the unstoppable growth of the crypto industry, we made a bold decision to create a dedicated banking platform tailored specifically to meet the needs of this thriving ecosystem. Today, we proudly stand at the forefront of crypto-business banking, empowering hundreds of crypto-native enterprises to deliver robust and innovative products to their users.

• Can you explain about the Cashaa service and product offered to the user?

Cashaa started by providing crypto-to-fiat and fiat-to-crypto on/off ramping solutions and dedicated banking account solutions to blockchain-based crypto companies, which is the lifeblood of any crypto business today. We use the blockchain technology to provide incentives, discounts and investment opportunities to our B2B as well as retail customers through our native blockchain-based token called CAS. On the retail side, Cashaa provides international payments, on-ramp/off-ramp and trading solutions in crypto as well as providing industry high yields on flexible as well as fixed term deposits in order to help the retail users beat inflation and build wealth. We are also going to soon roll out our instant crypto-backed loans starting at 0% interest rates. All of these solutions are available to both retail users as well as businesses.

• How do you see the crypto scenario in India now?

India provides a rare combination of the right ecosystem with a rapidly growing technology sector and a burgeoning startup ecosystem and inexpensive developer talent pool for blockchain development as well as the right need with a billion plus population, a majority of which is underserved by the existing complex traditional banking and financial system. All the ingredients are there for massive growth in blockchain technology in India especially in the financial sector if the regulators play ball. Cashaa has a strong B2B client base in companies like CoinDCX, Unocoin, Bitbns in India who are at the forefront of blockchain development and adoption in India.

• How does Cashaa ensure the security of funds and transactions on its platform?

We consider security to be one of the hallmarks of any business in the world, especially an internet and blockchain-based business like ours. We implement the latest industry-grade security features like multi-sig wallets, proper identity and access management, data privacy, 2-Factor authentication, segregation of customer funds and accounts, transaction monitoring, use of cold wallets, integrated support for multiple networks, etc.. We also keep continuously upgrading our business processes from a security standpoint.