rario: Rario vs. Striker: Cricketers, NFTs, and the case for personality and publicity rights
Synopsis
NFTs are making a blockbuster foray into the mega business avenues unleashed by IPL, but contentious issues, including breach of personality rights, may play spoilsport as a protracted legal battle looms.
In a country where cricket is a religion and cricketers are nothing less than demi-gods, the annual Indian Premier League is more than just a business. From companies fighting to get broadcast rights and fantasy sports platforms spending significant chunk to sponsor the teams, to fans willing to stay put in all possible avenues just to watch their favourite cricketer play, IPL is a league on its own. This year’s IPL proved that beyond doubt.
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