Japanese airlines and railroads get into NFT business
Japan’s airline and railroad industries are getting into the NFT market as a way to promote their services and reach out to customers.
The parent company of All Nippon Airways opened an online NFT marketplace where users can buy or sell items. NFTs, or non-fungible tokens, are images or other digital items with proof of authenticity.
The marketplace released limited-edition photos by a renowned photographer. They show ANA jets in locations around Okinawa, a top travel destination in Japan.
The marketplace released 3D digital files of planes on Wednesday. They include ANA’s inaugural Boeing 787 and a proposed design for a jet.
The marketplace is a source of revenue for the company, as well as a way to promote its travel services and satisfy customers.
Takano Yu, who is in charge of ANA’s NFT business, said, “We are offering one-of-a-kind products that aviation enthusiasts can enjoy.”
West Japan Railway sold 3D NFTs on another site. They feature nostalgic trains popular with railway enthusiasts. Although the sale ended last year, the items are still traded amongst users. Kyushu Railway is also considering entering the lively NFT market.
