Nike NFTs to make their way into EA Sports games and its millions of fans

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In a major step towards main­stream gamer adop­tion for cryp­to, Nike’s non­fun­gi­ble token (NFT) plat­form .Swoosh will soon be inte­grat­ed with EA Sports games, poten­tial­ly allow­ing Nike’s vir­tu­al footwear and appar­el to appear in games.

In a June 1 state­ment, Nike said that its “vir­tu­al cre­ations” — its way of say­ing NFTs — will start being incor­po­rat­ed into EA Sports games in the com­ing months, though nei­ther Nike or Elec­tron­ic Arts (EA) has revealed which game titles will include Nike’s vir­tu­al goods. 

EA Sports games include FIFA — which was award­ed the title of “most pop­u­lar game” in 2022 — as well as Mad­den NFL series and the NBA Live series, all of which attract mil­lions of gamers. It’s expect­ed that Nike NFTs will be cus­tomiz­able wear­able add-ons that play­ers can pur­chase and alter their char­ac­ter avatars in-game. 

“This part­ner­ship will allow us to unlock some incred­i­ble new expe­ri­ences for our .SWOOSH com­mu­ni­ty and the mas­sive EA SPORTS fan base,” said Ron Faris, gen­er­al man­ag­er of Nike Vir­tu­al Studios. 

Nike first unveiled its .swoosh NFT plat­form in Novem­ber 2022, but didn’t release an NFT col­lec­tion until the begin­ning of 2023. 

It was on May 15 when .Swoosh released its first NFT col­lec­tion, a line of vir­tu­al shoes called Our Force 1, a not-so-sub­tle nod to the brand’s icon­ic Air Force One line of sneak­ers. At the time of pub­li­ca­tion, more than 97,000 of the sneak­er NFTs have been sold to just under 53,000 address­es, accord­ing to data from Poly­gon­scan.

Relat­ed: NFT col­lec­tions take mas­sive price hit in 2023: Nifty Newslet­ter, May 24–30

In Decem­ber 2021, Nike entered the Meta­verse through the acqui­si­tion of vir­tu­al sneak­ers and col­lectibles brand RTFKT. It also launched the vir­tu­al world Nikeland.

While .Swoosh uses sim­i­lar tools and tech­nolo­gies to RTFKT and Nike­land, all three are indi­vid­ual projects for the company.

NFT Cre­ator: Top 10 cryp­to artist Trevor Jones on being rich, rekt and rich again



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