ZebPay: ZebPay is building a ChatGPT-like crypto advisory platform. Can the exchange regain its lost glory?

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Rahul Pagidi­pati of Zeb­Pay. Cred­it: ZebPay


With the exchange busi­ness los­ing sheen amid strin­gent norms, new tax regime, and con­tin­u­ing reg­u­la­to­ry uncer­tain­ty, sev­er­al cryp­to play­ers includ­ing Zeb­Pay are look­ing for new rev­enue streams. While the com­pa­ny’s plan looks con­vinc­ing, advi­so­ry comes with its own inher­ent risks and much will depend on how Zeb­Pay address­es them

When Rahul Pagidi­pati first became the CEO of Zeb­Pay in Jan­u­ary 2020, just months before the Supreme Court set aside a ban on cryp­tocur­ren­cy by the Reserve Bank of India (RBI), the country’s cryp­to indus­try was in a state of flux.Almost two years lat­er, Pagidi­pati hand­ed over the man­tle to Avinash Shekhar and con­tin­ued as ZebPay’s chair­man. But with Shekhar step­ping down as the CEO in Sep­tem­ber 2022 to pur­sue his entre­pre­neur­ial ambi­tions, it

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