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Hyundai Motor Company Africa and Middle East and Mohamed Yousuf Naghi Motors Co., Hyundai’s distributor in the western region of Saudi Arabia, have announced, for the second year in a row, the continuation of the “Mobility for Food Bank” initiative with the Saudi Food Bank, known as Etaam. This campaign is a hand-by-hand effort with Dar Al-Hekma University in Jeddah, to deliver food packages to the Kingdom’s remote residents, during Ramadan. 

Launched from Dar Al-Hekma University, the initiative officially started with the signing of a memorandum of understanding between Etaam and Hyundai, providing a framework of cooperation to execute the Hyundai 2023 CSV campaign “Hyundai Continue.” 

This year, Hyundai also launched a design competition for volunteering students to design donation food boxes in Saudi Arabia and the UAE. The design of the student who received the most likes was printed on the food boxes. The idea was to include messages through designs tailored to local sentiment and culture. 

Dar Al-Hekma University’s students prepared 650 boxes of food packages of the total 1,950 boxes that were to be distributed in three cities of the Kingdom. Hyundai vehicles including the Staria and HD65 truck, were used in each city to reach rural areas and isolated beneficiaries.

“The mission and goals of this project reflect the mission of Dar Al-Hekma, which has adopted community volunteer work since 2007. It is the first educational institution in the Kingdom to require 100 hours of community service as one of the graduation requirements. We believe voluntary work helps in building critical thinking, leadership skills, teamwork, a sense of citizenship and civic responsibility,” said Dr. Malka Abunar, dean of student affairs and alumni relations, Dar Al-Hekma University. 

Tamer Al-Hakim, executive general manager of Mohamed Yousef Naghi Motors Co., said: “The renewal of this partnership with Hyundai is an extension of previous charitable initiatives and part of our duty to our society. We are aware of the responsibility we bear to leave a positive impact on people’s lives, and this initiative comes as an acknowledgment of this responsibility. We are harnessing mobility solutions to create a spirit of unity, solidarity and rapprochement among people so that we can return the favor to people in the month of giving.”

Faisal Al-Shushan, CEO of Etaam, was all praise for Hyundai. “The contribution made by the company in the field of food donation and the provision of developed logistical support confirm Hyundai’s keen efforts of social responsibility in association with Etaam.” He thanked Hyundai and its agents in the Kingdom, on behalf of Etaam’s board of directors. 

The “Hyundai Continue” charity campaign aims to contribute to solving social problems of local communities, by providing eco-friendly mobility solutions that will attain a future of sustainability for the future generations.