Fashion’s next NFT use case? Pairing them with NFCs
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Cult & Rain, the streetwear-inspired luxury startup that has been an early adopter in reimagining how high-value physical goods might benefit from Web3 tech, is dropping a new collection of NFT-linked products that include near-field communication (NFC) chips. The intersection of the digital collectibles with near-field technology marks a new functionality for Cult & Rain’s NFTs, unlocking new capabilities around authentication, post-purchase marketing and secondary revenue for the physical and digital goods.