Fashion’s next NFT use case? Pairing them with NFCs

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This arti­cle on Cult & Rain is part of our Vogue Busi­ness Mem­ber­ship pack­age. To enjoy unlim­it­ed access to Mem­ber-only report­ing and insights, our NFT Track­er and Tik­Tok Trend Track­er, week­ly Tech­nol­o­gy and Sus­tain­abil­i­ty Edits and exclu­sive event invi­ta­tions, sign up for Mem­ber­ship here.

Cult & Rain, the streetwear-inspired lux­u­ry start­up that has been an ear­ly adopter in reimag­in­ing how high-val­ue phys­i­cal goods might ben­e­fit from Web3 tech, is drop­ping a new col­lec­tion of NFT-linked prod­ucts that include near-field com­mu­ni­ca­tion (NFC) chips. The inter­sec­tion of the dig­i­tal col­lectibles with near-field tech­nol­o­gy marks a new func­tion­al­i­ty for Cult & Rain’s NFTs, unlock­ing new capa­bil­i­ties around authen­ti­ca­tion, post-pur­chase mar­ket­ing and sec­ondary rev­enue for the phys­i­cal and dig­i­tal goods.

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