Snoop Dogg’s Shiller looks to transform the creator economy with web3 — SlateCast #55

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In a recent episode of Slate­Cast, Aki­ba from Cryp­toSlate engaged in a con­ver­sa­tion with Fitzy, a key play­er at, about the ever-chang­ing cre­ator econ­o­my with­in the Web 3 era.

Shiller has set its sights on trans­form­ing the social and stream­ing realms by seam­less­ly blend­ing Web 3 func­tion­al­i­ties into the con­tent cre­ation and con­sump­tion process. Fitzy elab­o­rat­ed that Shiller func­tions as a stream­ing plat­form, offer­ing audio or video rooms akin to Club­house or Twit­ter Spaces but with the added twist of video stages.

Cen­tral to the plat­form are two key com­po­nents: First, Web 3 inte­gra­tion enables users to employ token gat­ing for rooms and man­age access through exist­ing NFTs on Ethereum and Poly­gon, with oth­er chains expect­ed to join soon. Sec­ond, the plat­form incor­po­rates social com­merce tech­nol­o­gy, ensur­ing seam­less trans­ac­tions for both phys­i­cal and dig­i­tal assets with­in the platform’s ecosystem.

The Intriguing Link between Shiller, Snoop Dogg, and Co-founder Sam Jones

Fitzy divulged the fas­ci­nat­ing back­sto­ry that con­nects Shiller with the icon­ic Snoop Dogg and its co-founder, Sam Jones. Jones, a sea­soned British entre­pre­neur, boasts a rich back­ground in the tech sphere, hav­ing worked across diverse Asian mar­kets and estab­lished com­pa­nies such as His bond with Snoop Dogg can be traced back to his tenure as man­ag­ing direc­tor at, where he col­lab­o­rat­ed on pro­mo­tion­al cam­paigns with stars like Snoop, Kendall Jen­ner, and Neymar.

Jones and Snoop’s deep involve­ment in Web 3 and their con­vic­tion in social com­merce as the retail of the future gave birth to Shiller. The plat­form aspires to deliv­er a more gen­uine, unfil­tered, and relat­able expe­ri­ence for cre­ators and their communities.

The Dynamic Creator Economy within Web 3

Aki­ba and Fitzy explored the cur­rent land­scape of the cre­ator econ­o­my in the Web 3 domain. Fitzy con­ced­ed that numer­ous cre­ators are gen­er­at­ing rev­enue and pro­duc­ing great con­tent, but when con­trast­ed with con­ven­tion­al plat­forms, there remains con­sid­er­able room for growth. Shiller aims to become an instru­men­tal tool that empow­ers cre­ators to mon­e­tize their con­tent, prod­ucts, and services.

Advantages for Users and the Ongoing NFT Royalties Discourse

When jux­ta­posed with plat­forms like Twitch and YouTube, Shiller pro­vides users with a more per­son­al­ized expe­ri­ence through video stages, enabling cre­ators and their audi­ences to forge deep­er con­nec­tions. Fitzy also delved into the debate sur­round­ing NFT roy­al­ties, high­light­ing that Shiller’s social com­merce tech­nol­o­gy allows cre­ators to show­case NFTs dur­ing their streams and direct users to their pre­ferred marketplaces.

Token Gating and Its Potential for Fostering Communities

The token gat­ing func­tion­al­i­ty of Shiller allows cre­ators to build com­mu­ni­ties cen­tered around spe­cif­ic NFT projects, regard­less of whether they have a direct affil­i­a­tion with them. This unique val­ue propo­si­tion could poten­tial­ly lure more users and solid­i­fy the platform’s stand­ing in the cre­ator econ­o­my landscape.

Welcoming New Users and Shiller’s Future

Fitzy out­lined Shiller’s strat­e­gy for attract­ing new users, stress­ing the sig­nif­i­cance of mak­ing the plat­form approach­able for novices in Web 3 and NFTs. In addi­tion, the plat­form intends to launch on-plat­form mint­ing, enabling users to pur­chase access tokens for spe­cif­ic rooms with­out any pri­or blockchain knowl­edge. This stream­lined onboard­ing expe­ri­ence seeks to entice a more diverse user base and fur­ther bol­ster cre­ators in the Web 3 sphere.

To learn more, watch the pod­cast episode in full above.

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