How DayAway founder Martha Waslen is creating NFTs for luxury travel

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Tran­si­tion­ing to a mem­ber-only plat­form is also a strate­gic move to allow Day­Away to bet­ter serve its com­mu­ni­ty, she explained. “We are able to nego­ti­ate a wider range of util­i­ties as we can pay more atten­tion to that ultra cura­tion of the mem­ber­ship and have a vet­ting process in place for peo­ple join­ing the com­mu­ni­ty,” she said. 

The group is cur­rent­ly offer­ing perks such as upgrades at lux­u­ry hotels, dis­counts with some hos­pi­tal­i­ty groups and reduced prices on pre­mi­um cham­pagne and spir­its brands. 

Waslen’s biggest goal is to dis­rupt the “archa­ic point sys­tem” of exist­ing loy­al­ty pro­grammes that hotel groups cur­rent­ly use. “Our hope is that major play­ers will take notice and turn that point sys­tem that expires and is not very flex­i­ble in terms of redemp­tion into a saleable, trade­able dig­i­tal asset with real mon­e­tary val­ue,” she said.

Addi­tion­al­ly, she sug­gests that NFTs may just be the first step, with the meta­verse even­tu­al­ly com­ing into play even though a vir­tu­al expe­ri­ence may ini­tial­ly seem coun­ter­in­tu­itive to the whole premise of travel. 

“YouTube video con­tent is now a very big part of the trav­eller dis­cov­ery process  now imag­ine tak­ing it one step fur­ther where you are dis­cov­er­ing a hotel by expe­ri­enc­ing it in the meta­verse first,” she said.

“But in the meta­verse you can under­stand what is core to the brand  be it well­ness or per­haps art  and that could be the rea­son you book your flight. The meta­verse is not going to replace real life expe­ri­ences but it can real­ly improve that dis­cov­ery process.”

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