The Blind Horse Winery releases wine with Bored Ape NFT labels

Please fol­low and like us:
Pin Share

Last updat­ed on Decem­ber 23rd, 2022 at 02:34 pm

Kohler-based The Blind Horse Win­ery announced this week a first-of-its-kind wine release in part­ner­ship with cryp­tocur­ren­cy com­pa­ny Vapor­Fi. The Blind Horse Winery’s 2019 Caber­net Sauvi­gnon, released this week, fea­tures a NFT label from The Bored Ape Yacht Club.

NFTs, or non-fun­gi­ble tokens, are a type of dig­i­tal cer­tifi­cate say­ing you own the rights to a spe­cif­ic prod­uct, whether that prod­uct be music, art or some oth­er phys­i­cal good. The Bored Ape NFTs were launched by Mia­mi-based start­up Yuga Labs in 2021.

Each NFT cor­re­sponds to a car­toon ape cus­tomized with unique col­or schemes, facial expres­sions and out­fits. The Bored Ape being used by The Blind Horse Win­ery was pur­chased on Jan. 26, 2022, by Vapor­Fi for $246,000 and has been licensed to The Blind Horse for a one-time release. The Bored Ape NFTs have sold for as much as $420,430 each.

“This is a notable offer­ing for both indus­tries,” said Thomas Nye, gen­er­al man­ag­er and mas­ter wine­mak­er of The Blind Horse Restau­rant & Win­ery. “The Blind Horse con­tin­u­al­ly seeks oppor­tu­ni­ties to part­ner with new and emerg­ing sec­tors and to dif­fer­en­ti­ate our­selves with inno­v­a­tive concepts.”

The Blind Horse Winery’s 2019 Caber­net Sauvignon.

The col­lab­o­ra­tion between The Blind Horse and Vapor­Fi began in March when Nye reached out to the Vapor­Fi lead­er­ship team, seek­ing an oppor­tu­ni­ty to release an NFT-labeled wine. Both Vapor­Fi and The Blind Horse look­ing for ways to explore a part­ner­ship between a cryp­tocur­ren­cy com­pa­ny and a tra­di­tion­al company.

“This is a collector’s item for both wine and cryp­to enthu­si­asts and will be the cen­ter­piece of my wine col­lec­tion at home. Part­ner­ing with one of the best cryp­to com­pa­nies in the space, I was thrilled that Vapor­Fi shared my vision,” said Nye. “I’m cer­tain that we will see more col­lab­o­ra­tions of this type, where off chain com­pa­nies and on chain busi­ness­es find inno­v­a­tive ways to work togeth­er. Decen­tral­ized finance and cryp­to is so new that it’s dif­fi­cult to envi­sion how it will all come togeth­er to impact our lives, but I do think that blockchain technology’s impact on tra­di­tion­al busi­ness is inevitable.”

The 2019 Caber­net Sauvi­gnon wine is made from a blend of Cabernet/Malbec/Petite Ver­dot. The wine was aged for three years in French and Amer­i­can Oak bar­rels with a con­cen­trat­ed black­ber­ry bou­quet with hints of dark plum and vanil­la on the finish.

Read the lat­est issue of STUFF, a Biz­Times Media pub­li­ca­tion high­light­ing south­east­ern Wis­con­sin careers in man­u­fac­tur­ing, con­struc­tion and the trades. Learn more about STUFF here:

Source link

Please fol­low and like us:
Pin Share

Leave a Reply

Your email address will not be published. Required fields are marked *