Grand opening of the NFT shop in Dubai and the MENA Region

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ftN­FT is an NFT Mar­ket­place oper­at­ing with­in the Fas­tex ecosys­tem pow­ered by Soft­Con­struct. Home to over 8 brands, Soft­Con­struct offers cut­ting-edge IT solu­tions to dif­fer­ent indus­tries. Sub­se­quent­ly, the aim to lev­el up trans­paren­cy between busi­ness­es and com­mu­ni­ties led the giant tech to an ecosys­tem that encom­pass­es blockchain tech­nol­o­gy. Now the Fas­tex ecosys­tem with its ftN­FT mar­ket­place intends to be a trend away from what is ordi­nary by hav­ing the first-ever NFT shops in the MENA region.

On 22 Decem­ber 2022, the ftN­FT mar­ket­place offi­cial­ly brought its vir­tu­al ven­tures into the non-vir­tu­al world by open­ing the first NFT shop in Dubai. The shop now wel­comes its inter­na­tion­al enthu­si­asts at the Mall of the Emi­rates, one of the most pop­u­lar retail and enter­tain­ment des­ti­na­tions in the UAE.

The open­ing cer­e­mo­ny took place last Thurs­day with well-known Emi­rati faces among the atten­dance. Artists, influ­encers, and pub­lic fig­ures car­ry­ing enthu­si­asm all along with the nov­el expe­ri­ences promised by the ftN­FT mar­ket­place turned the event into a major land­mark in the his­to­ry of NFTs. Many promi­nent fig­ures were invit­ed to share their thoughts and insight. In addi­tion, artists whose col­lec­tions played a lead­ing role in hav­ing a phys­i­cal NFT shop made speech­es and inspired many more to fol­low their leads.

The shop is a dis­play of col­lec­tions by Amri­ta Sethi, AKNEYE, and many more. The first NFT artist in the UAE, Amri­ta Sethi’s work is an alliance between phys­i­cal and dig­i­tal arts. The award-win­ning artist crafts mul­ti­me­dia dynam­ic forms of art through sound, sto­ry­telling and aug­ment­ed real­i­ty merged in phys­i­cal art, NFTs and fash­ion. More­over, her role as a thought leader in the Web3 space has become a source of inspi­ra­tion to many. AKNEYE on the oth­er hand is a plat­form that brings inter­na­tion­al artists togeth­er with a vision. Known for its dis­tinc­tive sculp­ture col­lec­tion of eyes, AKNEYE is now mak­ing a ground­break­ing move to the vir­tu­al world by mak­ing its sculp­tures avail­able in the form of NFTs.

From a casu­al walk in the gallery to a 3D scan­ner that makes avatars for vir­tu­al real­i­ty lovers, the shop offers more than just an ordi­nary shop­ping expe­ri­ence. The very notion of hav­ing a phys­i­cal shop was all about encour­ag­ing cre­ativ­i­ty in sol­id tech­no­log­i­cal plat­forms where all the atten­tion is on the trad­ing side of this game. The ftN­FT shop gives every­one equal oppor­tu­ni­ties to craft and per­son­al­ize NFTs that can be either picked up by the five sens­es or expe­ri­enced vir­tu­al­ly. In oth­er words, this is the place where the bor­der­line sep­a­rat­ing tra­di­tion­al and dig­i­tal art fades away.

The shop found its right­ful place in the Mall of Emi­rates thanks to the con­struc­tion that Impact Group com­plet­ed togeth­er with the design­ers from Soft­Con­struct. Estab­lished in 1988, in Lebanon, the Impact Group Co is an archi­tec­ture com­pa­ny that car­ries out inno­v­a­tive and pre­mi­um-qual­i­ty projects on time for world-class busi­ness­es and brands.

Through its first-of-its-kind shops in the MENA region, the ftN­FT mar­ket­place is shap­ing a com­mu­ni­ty of artists, enthu­si­asts, and poten­tial investors to cre­ate, buy, and sell NFTs.

-Ends-

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