A New Paradigm in the Blockchain Markets

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The world of cryp­tocur­ren­cy is fac­ing mul­ti­ple chal­lenges on a dai­ly basis, and it seems that they keep coming.

One that’s par­tic­u­lar­ly com­mon and even fun­da­men­tal for the major­i­ty of the projects and coins is their lack of fun­da­men­tal, intrin­sic value.

This is the most com­mon­ly-used argu­ment of cryp­to skep­tics, and its pro­po­nents can be found in all cor­ners of the busi­ness world. For instance, the head of the Bank of Korea said that cryp­tocur­ren­cies are com­plete­ly devoid of intrin­sic val­ue – words that have been spo­ken many times before.

Edward Cot­terell, Founder, and CEO of Real­i­ty Com­pa­ny, a glob­al tech start-up that is rolling out its plans to be the first blockchain-based stock exchange, says:

“The impor­tance of liq­uid­i­ty – espe­cial­ly when major cryp­tocur­ren­cy plat­forms move so much mon­ey – can­not be over­stat­ed. With the cur­rent cryp­to crash, trad­ing plat­forms and exchanges can no longer con­tin­ue busi­ness as usu­al. The pres­sure is on, and right­ly so, to pro­vide real-world val­ue with less volatil­i­ty in the cryp­to space.”

Real­i­ty Com­pa­ny attempts to tack­le this par­tic­u­lar issue by deliv­er­ing an asset-backed cryptocurrency.

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A Closer Look

The Real­i­ty Com­pa­ny, reg­u­lat­ed by the Isle of Man Finan­cial Ser­vices Author­i­ty, intro­duces con­cepts that are aimed at fun­da­men­tal­ly alter­ing the world of finance through a mul­ti­fold approach. Their goals include, but are not lim­it­ed to:

  • Improv­ing cap­i­tal rais­ing for entrepreneurs
  • Mak­ing invest­ing acces­si­ble to everyone

The com­pa­ny plans to achieve these objec­tives through the sale of its Real­i­ty Coins (ERC 20 tokens). The struc­ture allows for 95% of the investor’s net pro­ceeds to be invest­ed into real-world pro­duc­tive assets – man­aged by inde­pen­dent mar­ket-lead­ing and rep­utable invest­ment advi­sors – while the remain­ing 5% is invest­ed back into the Real­i­ty oper­a­tional ecosys­tem and reserves.

This will kick-start the cre­ation of the ‘Real­i­ty Block Exchange,’ a decen­tral­ized blockchain-based stock exchange that will allow small and medi­um-sized com­pa­nies to list and tok­enize their shares as Real­i­ty Coins and get direct access to the cap­i­tal mar­ket to raise funds at a frac­tion of the cost (and time) usu­al­ly asso­ci­at­ed with tra­di­tion­al stock exchanges.

It also means that Real­i­ty Coin investors, no mat­ter their bank bal­ance, will have a ring-side seat to com­pa­nies that nor­mal­ly fall with­in the orbit of pri­vate equi­ty and ven­ture cap­i­tal invest­ment firms.

Multi-Coin Approach: to Alpha and Infinity

Accord­ing to the project’s whitepa­per, there will be two cryp­tocur­ren­cies released – the Real­i­ty Coin (Alpha) and the Real­i­ty Coin (Infin­i­ty).

Real­i­ty Coin Alpha, also ticked RLTA, will have a vari­ety of dif­fer­ent util­i­ties geared at pro­vid­ing mul­ti­ple ben­e­fits for its users.

For exam­ple, RLTA hold­ers can:

  • Get access to the Real­i­ty Plat­form and the Real­i­ty Block Exchange
  • Receive pref­er­en­tial abil­i­ty to buy tok­enized equi­ty of the com­pa­nies that will be list­ed on the exchange with more favor­able terms.
  • Use RLTA as a medi­um of exchange with­in the ecosys­tem. This alone can mean that they will be able to pay annu­al mem­ber­ship fees, obtain advice and sup­port from the project’s team of advi­sors, con­duct trans­ac­tions, and much more.
  • Con­vert RLTA to oth­er cryptocurrencies.

The Real­i­ty Coin (Infin­i­ty), also ticked RLTI, on the oth­er hand, pro­vides slight­ly dif­fer­ent util­i­ties. Hold­ers will:

  • Have the right to vote on fun­da­men­tal and impor­tant deci­sions regard­ing the activ­i­ties of the project.
  • Receive a pref­er­en­tial right to acquire more RLTI before third par­ties when there is gen­er­al issuance of new coins.
  • Require Real­i­ty Hold­ings to redeem part of their RLTIs.
  • Use RLTI as a medi­um of exchange.

On a mis­sion to rev­o­lu­tion­ize the world of finance, Real­i­ty Com­pa­ny has its name com­bin­ing tan­gi­bil­i­ty and real-world pro­duc­tive assets based on blockchain tech­nol­o­gy and inter­twined with the cryp­to universe.

The project is found­ed on some impor­tant prin­ci­ples, such as respect for pri­va­cy, integri­ty, abid­ing by exist­ing reg­u­la­tions, account­abil­i­ty, inclu­siv­i­ty, secu­ri­ty, and disruption.

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