Blockchain-Backed K‑Pop Girl Group tripleS Hits 28M Views with Debut Album’s Lead Track

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[PRESS RELEASE – Seoul, Korea, 24th Novem­ber 2022]

tripleS has explod­ed onto the mas­sive glob­al K‑Pop scene with its first subunit’s debut album, Access. In just three weeks since its release, the Seoul-based girl group that blends blockchain with pop music has hit more than 28 mil­lion YouTube views on the album’s lead track, “Gen­er­a­tion.”

tripleS is a K‑Pop girl group of 24 dif­fer­ent mem­bers divid­ed into sub­units. Fans can choose the com­po­si­tion of the group’s sub­units via blockchain-based vot­ing in a process called “Grav­i­ty.” The group’s first sub­unit is called Acid Angel from Asia and fea­tures the vocal tal­ents of Kim Yoo-yeon, Kim Na-Kyoung, Jeong Hye-rin and Gong Yu-bin.

AAA released Access on Oct. 28th and, by Nov. 21st, it has already reached 28 mil­lion total YouTube views and over 5,500,000 Spo­ti­fy streams. The group’s debut land­ed them the top spot on the iTunes K‑Pop Album Chart in the US, Mex­i­co and Turkey and num­ber nine on the iTunes K‑Pop Song Chart in the US and Cana­da. On the iTunes World­wide Album Chart, it reached num­ber 74.

Access fea­tures six tracks — “Access,” “Rolex,” “Char­la,” “Dimen­sion,” “+82” and “Gen­er­a­tion.” The title song “Gen­er­a­tion” reached over 1 mil­lion views with­in the first 24 hours of release and 10 mil­lion views with­in the first sev­en days of its release.

tripleS’s social met­rics also bal­looned since AAA’s album dropped on Octo­ber 28:

  • YouTube sub­scribers — from 257K to 486K
  • Twit­ter fol­low­ers — from 19K to 51K
  • Insta­gram fol­low­ers — from 7K to 73K
  • Tik­Tok fol­low­ers — 100K to 705K

Access’s lead track “Gen­er­a­tion” focus­es on the increas­ing­ly blurred line between online and real-life iden­ti­ties, par­tic­u­lar­ly for those of a gen­er­a­tion that has nev­er known a world with­out the inter­net. The music video fea­tures trendy visu­als of the AAA quar­tet flee­ing school and danc­ing through the bustling streets of Seoul. Toward the end of the video, tripleS’s next sub­unit +(KR)ystal Eyes makes an appear­ance, teas­ing the group’s forth­com­ing sec­ond release.

Behind tripleS is the open archi­tec­ture enter­tain­ment ecosys­tem Mod­haus. Mod­haus devel­oped the group’s blockchain ele­ments and con­tin­ues to part­ner with major Web3 indus­try names to pro­mote blockchain mass adop­tion via the huge­ly pop­u­lar medi­um of K‑Pop.

Mod­haus has part­nered with The Sand­box to cre­ate a social hub for fan engage­ment with meta­verse-host­ed events. Through the part­ner­ship, Mod­haus will cre­ate licensed tripleS NFTs, includ­ing avatars, wear­ables and var­i­ous dig­i­tal col­lectibles. Else­where, Mod­haus plans to pro­mote tripleS in Game­Fi com­mu­ni­ties via part­ner­ships with guilds like Guild­Fi, Ancient 8 and League of Kingdoms.

About tripleS

tripleS is a 24 mem­ber K‑Pop girl group that uses blockchain tech­nol­o­gy to enable fans to con­trol var­i­ous ele­ments of the expe­ri­ence. The com­mu­ni­ty has vot­ed to cre­ate two sub­units so far via a Poly­gon-based vot­ing mech­a­nism by Mod­haus — Acid Angel from Asia and +(KR)ystal Eyes.

About Modhaus

Mod­haus is a Web3 project aim­ing to pro­mote Kore­an Pop cul­ture via blockchain tech­nol­o­gy. The com­pa­ny brings fans clos­er to cre­ators by putting them at the cen­ter of the expe­ri­ence. Mod­haus seeks to include fans across all stages of pro­duc­tion using NFT-pow­ered gov­er­nance mechanisms.

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