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The FIFA World Cup takes over the world once every four years. Despite its unusual timing and controversy around the 2022 location and venue, this year’s event has attracted millions, if not billions, of fans all over the world.
This presents a compelling opportunity for up-and-coming and established companies to display their brand as well as provide some lucrative opportunities for current and future customers.
The popular crypto exchange BIT has begun such a campaign, offering a whopping prize pool of $1 million for eligible participants.
BIT’s FIFA World Cup Campaign
The program, themed around the Qatar 2022 World Cup, launches with the aforementioned prize pool of $1 million, which will be distributed to eligible participants who follow these requirements.
First, they need to register with the exchange, which is a simple enough process, before starting trading. At this point, they will receive Rad-Bit points which will be automatically included in their master event.
Naturally, they will get more Rad-Bit points should the team they have chosen win. The Rad-Bits can then be exchanged for different tokens and rewards, which will ultimately allow users the opportunity to win a portion of the prize pool.
“The World Cup brings pleasure and excitement to the entire world, and we want to be a part of that. We want to keep introducing people to the world of crypto, and what better way to do that than through the most popular sport in the world!” – Commented the exchange’s co-founder and COO, Lan Yue.
Launched as a spinoff of Matrixport in August 2020 (a crypto bank valued at $1 billion in 2021 that saw the light of day in 2019), BIT is a full-suite cryptocurrency exchange offering options, perps, futures, spot trading, and savings, built off the ethos of simplicity at the cutting edge.
It provides users with unified accounts, which saves them the trouble of money funds between multiple wallets to trade one of the many available instruments on the platform. When combined with BIT’s best-in-class liquidity, the exchange’s institutional-grade security and risk management tools ensure a seamless trading experience.