10% of Women Choose Crypto as Their First Investment: Blockfi Survey

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A sur­vey con­duct­ed by Block­Fi shows that female gen­er­a­tion Z and mil­len­ni­als who are new to invest­ments are will­ing to put their mon­ey in cryp­to before any­thing else.

This Octo­ber 24, U.S‑based cryp­tocur­ren­cy com­pa­ny Block­fi released its lat­est edi­tion of a cryp­to sur­vey focused on assess­ing women’s invest­ment pat­terns. The results showed that one in ten women picked cryp­tocur­ren­cies as their first investment.

Besides those results, a pre­vi­ous research, the Real Talk: Women x Cryp­to 2.0 sur­vey, con­duct­ed in March of 2022, found that 33% of the women who already had invest­ed start­ed their jour­ney with cryptocurrencies.

Among the respon­dents, 17% are mil­len­ni­als, while 11% are Gen­er­a­tion Z or post-mil­len­ni­als. The sur­vey aims for the data to gen­er­ate hon­est and “real” con­ver­sa­tions about the cryp­tocur­ren­cy world, its cur­rent state, and where it is head­ed in terms of over­all adoption.

10% of Women Hold Crypto

Accord­ing to the sur­vey, 10% of women have invest­ed in cryp­tocur­ren­cies. In com­par­i­son, the vast major­i­ty (33%) expect to invest in retire­ment funds as their first entry into the market.

Source: Blockfi
Source: Block­fi

BlockFi’s founder and COO, Flori Mar­quez, said that the data shows how appeal­ing cryp­to is to female investors, to such an extent that even old­er women have changed their con­ser­va­tion­ist stance to invest in an asset that has been por­trayed as extreme­ly risky and volatile.

“The lat­est edi­tion of BlockFi’s Women x Cryp­to sur­vey data reveals that many women are look­ing to the cryp­to mar­kets to make their first invest­ment. And while the younger, dig­i­tal­ly-native gen­er­a­tions are more like­ly to adopt cryp­to, Gen X and Baby Boomers are also open to par­tic­i­pat­ing. It’s excit­ing to see cryp­to adop­tion across generations.”

She also added that she hopes the num­bers grow as time goes by.

20% of Generation Z Believe Bitcoin Is the Best Long-Term Option

Although a major part (41%) of Gen Z women pre­fer to invest in real estate, 20% indi­cat­ed that the best long-term invest­ment is Bit­coin, sug­gest­ing a “sol­id long-term out­look for the asset class.”

Source: Blockfi
Source: Block­fi

In addi­tion, 69% of the women sur­veyed said they bought cryp­tocur­ren­cies for long-term holding.

While the sur­vey demon­strates women’s increas­ing inter­est in invest­ing and adopt­ing cryp­tocur­ren­cies, Mar­quez high­light­ed that there is still a lot of “sig­nif­i­cant dis­par­i­ty between women who feel con­fi­dent and secure in their invest­ments and those who don’t.”. Hence, work needs to be done to close that gap by cre­at­ing a more inclu­sive and edu­ca­tion­al com­mu­ni­ty that will encour­age more women to enter the ecosystem.

As for women’s favorite cryp­tocur­ren­cies, the major­i­ty of respon­dents said their favorites are Bit­coin (71%), Doge­coin (42%), and Ethereum (18%).

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