Gulf Business enters non-fungible token space, launches GB Crypto NFT

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Gulf Business

Moti­vate Media Group, the region’s lead­ing media house, and Gulf Busi­ness, UAE’s lead­ing busi­ness pub­li­ca­tion, have announced the launch of the Gulf Busi­ness Cryp­to (GB Cryp­to) mag­a­zine. The mag­a­zine was launched at Gitex Glob­al, the region’s largest tech­nol­o­gy event, on Octo­ber 10.

The Gulf Busi­ness Cryp­to mag­a­zine pub­lished in asso­ci­a­tion with Cryp­to Oasis, one of the fastest-grow­ing blockchain ecosys­tems in the region, focus­es on the key trends and fac­tors dom­i­nat­ing the cur­rent Web3 land­scape. It also focus­es on tech­nolo­gies such as blockchain and meta­verse, which are becom­ing mainstream.

Gulf Busi­ness has also for the first time entered the non-fun­gi­ble token (NFT) space by mak­ing the GB Cryp­to mag­a­zine avail­able in the form of an NFT.

Man­ish Chopra, pub­lish­er of Gulf Busi­ness, said: “Gulf Busi­ness has always prid­ed itself on being a pio­neer in the media-tech space. The “Gulf Busi­ness Mag­a­zine NFT” is a one-of-a-kind inno­va­tion that pro­pels the entire tra­di­tion­al print indus­try into the Web3 space. This NFT sig­ni­fies that the merg­er of tra­di­tion­al medi­ums like print with Web3 can rede­fine how the medi­um com­mu­ni­cates with the end users. The Web3 space is chang­ing how we view, val­ue, and con­sume media and we are excit­ed to be at the heart of this change. We are thrilled to announce that the NFT will be unveiled at GITEX, where we will be giv­ing out whop­ping 10,000 tokens. Do vis­it the Gulf Busi­ness stall, we look for­ward to see­ing you.”

In order to achieve this ini­tia­tive, Gulf Busi­ness has part­nered with Vir­tua, a promi­nent NFT platform.

“Recent years have seen the use of NFTs become more pop­u­lar as it becomes clear­er that the tech­nol­o­gy can be applied to a num­ber of dif­fer­ent indus­tries, includ­ing sports, enter­tain­ment, media and the finan­cial sec­tor. We are extreme­ly proud and grate­ful to have been able to launch the Gulf Busi­ness’ first ever NFT in asso­ci­a­tion with Vir­tua,” com­ment­ed Andrew Wingrove, group direc­tor, Moti­vate Media Group.

Jawad Ashraf, founder and CEO of Vir­tua, said: “It has been an amaz­ing jour­ney with Gulf Busi­ness to make a ful­ly inter­ac­tive NFT mag­a­zine. We believe this is the best show­case to cel­e­brate Gitex and the UAE. What bet­ter place to high­light the way pub­lish­ing of the future can hap­pen on the blockchain?”

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