Immutable’s Guild of Guardians on building trust to onboard traditional gamers

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Fol­low­ing the emerg­ing trend with­in web3 gam­ing, Guild of Guardians looks to pro­mote the con­cept of “play-and-earn” instead of play-to-earn. The game, from the team behind Gods Unchained, Immutable Stu­dios, focus­es on dig­i­tal asset own­er­ship as a byprod­uct of engag­ing game design and replayability.

Guild of Guardians elite talent

Cryp­toSlate spoke with San­gi­ta Sarkar, Head of Mar­ket­ing at Immutable Stu­dios, about the upcom­ing release of Guild of Guardians and the future of web3 gam­ing. Sarkar is a rock­star in the mobile gam­ing space, where she has worked on AAA titles such as Words With Friends, Har­ry Pot­ter: Hog­warts Mys­tery, and Deer Hunter.

Sarkar told Cryp­toSlate that she thrives when work­ing on the “cut­ting edge of gam­ing.” Hav­ing rid­den both the Face­book and mobile gam­ing waves at times when their pop­u­lar­i­ty was in its infan­cy, Sarkar sees the next big moment in gam­ing to be the offi­cial arrival of web3.

Speak­ing to Sarkar, it is clear that games are her pas­sion as she relayed that she has been a PC gamer since the days of play­ing the orig­i­nal “Doom and Quake” games at the age of 7. Fur­ther, she would unlike­ly strug­gle to find a role in any sig­nif­i­cant gam­ing stu­dio with a proven track record across a wealth of gam­ing plat­forms and gen­res. This is a tes­ta­ment to the attrac­tive­ness of the web3 space and anoth­er exam­ple of elite tal­ent leav­ing web2 for blockchain-relat­ed projects.

The fall and rise of web3 gaming

Guild of Guardians uti­lizes NFTs to reward users and allow play­ers to own in-game assets. Sarkar spoke of the “count­less hours and dol­lars” sunk into tra­di­tion­al games to obtain in-game items with­out any actu­al own­er­ship mod­el. Items in web2 belong to either the devel­op­er or pub­lish­er of the game, and the play­ers have no say in what they can do with their in-game assets.

Sarkar salient­ly iden­ti­fied that many web3 games in the past have “focused too much on the invest­ment aspect of games” built on blockchain tech­nol­o­gy. Gamers are not investors; they are a set of peo­ple seek­ing enter­tain­ment and escapism through tech­nol­o­gy that tells a story.

Trans­form­ing enter­tain­ment media into an invest­ment vehi­cle and expect­ing gamers to buy into the con­cept shows an appar­ent lack of under­stand­ing of the val­ue propo­si­tion of web3.

Con­verse­ly, Sarkar explained that she believes Guild of Guardians is tak­ing web3 gam­ing in a direc­tion that will attract play­ers from both web2 and web3.

When asked why she believed blockchain had become a ‘dirty’ word with­in the gam­ing space, Sarkar point­ed out that any trep­i­da­tion of web2 gamers mov­ing into web3 less to do with an innate hatred of blockchain and is more like­ly the result of a lack of under­stand­ing mixed with the fear of los­ing money.

Sarkar does not believe that tra­di­tion­al gamers have been put off of blockchain tech­nol­o­gy due to any spe­cif­ic mis­takes made by the indus­try. Instead, she stat­ed that improved edu­ca­tion and qual­i­ty game­play are all required to bring the dawn of web3 gaming.

Still, when pressed on the mat­ter, Sarkar did admit that devel­op­ers who over­promised on what could be deliv­ered and then released tokens with­out a prod­uct may have caused some gamers to lose faith in web3.

In con­trast to these ear­ly web3 games, Sarkar stat­ed that Guild of Guardians has real alpha testers cur­rent­ly play­ing a build of the game and giv­ing feed­back to ready the game for launch next year.

Guild of Guardians release

When asked when the game would be avail­able to the pub­lic, Sarkar stat­ed that there would be an announce­ment soon but to expect a release some­time ear­ly in 2023.

While Sarkar spoke clear­ly on the game’s focus on game­play, the Immutable X web­site does not shy away from pro­mot­ing Guild of Guardians as a way to profit.

“Guild of Guardians is a mobile RPG that allows gamers to earn sub­stan­tial prof­its through their pas­sion for gam­ing. This online fan­ta­sy action role-play­ing game, lets play­ers build their own dream team of Guardians to com­pete in guilds for trade­able rewards”

In the mean­time, watch out for a game­play reveal on the Cryp­toSlate YouTube chan­nel and Lens in the com­ing weeks.

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