The PGA Tour Taps Tom Brady’s Autograph Brand For New Golf NFTs

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The new plat­form is sched­uled to tee off in ear­ly 2023.


The PGA Tour’s upcom­ing NFTs will fea­ture famous golfers and icon­ic moments from the Tour. / Adobe Stock

The PGA Tour is hop­ing to score in the web3 space by launch­ing a new NFT cam­paign, devel­oped in part­ner­ship with Auto­graph — a NFT brand co-found­ed by Tom Brady. The new “dig­i­tal col­lectibles plat­form,” accord­ing to the com­pa­ny, is aimed at “rev­o­lu­tion­iz­ing golf fan­dom by allow­ing fans to cel­e­brate their love of the game by own­ing a token of its sto­ried history.”

“We have been inves­ti­gat­ing the NFT and web3 space for a cou­ple of years and learned a ton from oth­er sim­i­lar projects,” says Tom Jeffs, vice-pres­i­dent of media busi­ness devel­op­ment at the PGA Tour. “We believe we are at an inflec­tion point where our fans want to have a clos­er con­nec­tion to our play­ers, and our play­ers want new ways to con­nect with their fans. Auto­graph shared our point of view about fans get­ting clos­er to the sports and ath­letes they love, so we’re thrilled to start this mul­ti-year part­ner­ship together.”

With the plat­form we’re build­ing with Auto­graph, we hope to bring fans clos­er to the play­ers they love by enabling a new way to share and dis­play fan­dom.“ — Tom Jeffs, VP, Media Busi­ness Devel­op­ment at PGA TOUR

The new NFTs will fea­ture some of the world’s most cel­e­brat­ed pro­fes­sion­al golfers, as well as icon­ic moments from the PGA Tour, which was first estab­lished in 1968. NFT own­ers can also earn rewards, “includ­ing access to exclu­sive dig­i­tal, in-per­son and onsite expe­ri­ences, along with oth­er pro­gram benefits.”

Auto­graph is an NFT plat­form whose mis­sion is “to bet­ter con­nect fans to the things they love,” per the press release. Its Board of Direc­tors includes FTX founder and chief exec­u­tive Sam Bankman-Fried and The Week­nd, and it has over­seen NFT drops in part­ner­ship with sev­er­al promi­nent sports leg­ends, includ­ing Wayne Gret­zky, Simone Biles, Tiger Woods, Derek Jeter, Nao­mi Osa­ka, Usain Bolt and Tony Hawk — all of whom also serve on the company’s Board of Advisors. 

The news from the PGA Tour and Auto­graph arrives at a time in which sev­er­al major sports orga­ni­za­tions have been ink­ing deals with web3 com­pa­nies, eager to cap­i­tal­ize on all of the nov­el mar­ket­ing and fan oppor­tu­ni­ties that the emerg­ing indus­try is able to offer. Ear­li­er this month, for exam­ple, web3 brand Sorare entered into a part­ner­ship with the NBA to launch a blockchain-based fan­ta­sy bas­ket­ball game. In August, it was announced that the Web3-based fan rewards plat­form had begun work­ing with FC Barcelona in an effort to bring the foot­ball club into the web3 space. 

“Web3 and NFTs are chal­leng­ing tra­di­tion­al notions of fan­dom,” says Dil­lon Rosen­blatt, chief exec­u­tive of Auto­graph. “Our part­ner­ship with PGA is an excel­lent exam­ple of how we’re giv­ing golf lovers a new way to get clos­er to the game through col­lect­ing, gam­i­fi­ca­tion and com­mu­ni­ty. For the golf ath­lete, we’re cre­at­ing a unique oppor­tu­ni­ty for them not only to own and mon­e­tize these expe­ri­ences but also to con­nect with their most devot­ed fans in ways they haven’t been able to previously.”

The new NFT plat­form that’s being devel­oped by the PGA Tour and Auto­graph is slat­ed to launch in ear­ly 2023. 

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