L’Équipe Announces NFT Roll Out On Ballon D’Or Award Ceremony

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The Bal­lon d’Or, an annu­al foot­ball award, will be announced on Octo­ber 17. On the occa­sion of the award’s 66th anniver­sary, the French news­pa­per L’Équipe group announced the launch of NFT col­lec­tions with some excep­tion­al ser­vices as perks.

The Bal­lon d’Or (or Gold­en Ball) is the most pres­ti­gious award for foot­ball play­ers and the most famous asset of the L’Équipe group.

L’Équipe group’s for­ay into Web3 will give birth to a col­lec­tion of NFTs designed in col­lab­o­ra­tion with con­tem­po­rary artist Léo Cail­lard, a visu­al artist and cryp­toartist mem­ber of the NFT Fac­to­ry col­lec­tive, at the Théâtre du Châtelet in Paris.

The NFTs are based on pyrites, the pre­cious stone found in the trophy’s base. Tezos, a proof-of-stake blockchain, has been cho­sen to be a part of this project.

The first col­lec­tion, “True Pyrite”, will be auc­tioned off on Sep­tem­ber 15 with a floor price of 999 euros per piece. These NFTs will grant hold­ers VIP access to the cer­e­mo­ny on Octo­ber 17. 

The five win­ners (male Gold­en Ball, female Gold­en Ball, Kopa Tro­phy, Yachine Tro­phy, Gerd Müller Tro­phy) will receive the dig­i­tal dou­ble of their tro­phy in NFT dur­ing the award ceremony.

The “Pyrite Frag­ments” NFTs will be avail­able on Octo­ber 23 for 249 euros. An advance sale of 1,772 NFTs at a reduced price of 199 euros each will be held, with pri­or­i­ty giv­en to those who par­tic­i­pat­ed in the pre­vi­ous auction.

So a total of 2,022 “Pyrite Frag­ments” NFTs will be sold, grant­i­ng access to ben­e­fits such as guar­an­teed access to the Bal­lon d’Or cer­e­mo­ny for the next twen­ty years or exclu­sive Sorare Bal­lon d’Or cards.

Final­ly, on Novem­ber 8, two oth­er NFTs by the artist Léo Cail­lard will be auc­tioned off dur­ing the annu­al sale of art pho­tos by the group l’Équipe. Their own­ers will be able to attend the 2023 Bal­lon d’Or ceremony.

A por­tion of the pro­ceeds will be donat­ed to the Fon­dac­tion L’Équipe, which sup­ports sports-relat­ed projects of gen­er­al interest.

Also Read: FIFA Set to Launch NFT Plat­form ‘FIFA+ Collect’

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