Theta Labs In Deal With Top Retailers to Promote Samsung NFTs

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Theta Labs, the com­pa­ny behind the next gen­er­a­tion of blockchain tech­nol­o­gy for video and enter­tain­ment, has announced the sign­ing of a strate­gic mem­o­ran­dum of under­stand­ing (MOU) among its key retail part­ners. The MOU inked by the part­ners, includ­ing Shilla Duty Free, E‑cruise, Show Golf, Galaxy Store, and NFC solu­tion busi­ness Alllink, will give Galaxy NFT hold­ers increased util­i­ty in each partner’s retail stores. Hold­ers of these NFTs can now use their tokens both online and offline thanks in part to efforts of the New Galaxy Community.

What’s the end game to this partnership?

Theta Labs has cut a niche as the go-to plat­form for video and enter­tain­ment NFTs. In effect, the agree­ment marks the launch of the world’s largest-ever offline NFT util­i­ty mar­ket­ing cam­paign. Theta­Pass tech­nol­o­gy now allows more than 100,000 NFT hold­ers to use their Theta NFT both online and offline. Theta Labs and Sam­sung Elec­tron­ics inked a part­ner­ship agree­ment in Feb­ru­ary. There­fore, the MOU is the nat­ur­al result of that agreement.

Pre-order cus­tomers of Samsung’s new flag­ship S22 series and S8 tablet will receive com­mem­o­ra­tive NFTs cre­at­ed in part­ner­ship with Theta Labs. The e‑commerce pro­mo­tion is open to NFT hold­ers who have received or pur­chased the New Galaxy NFT. This app allows hold­ers to tag their phones with their NFTs. They can then use them to authen­ti­cate their NFTs in numer­ous offline retail locations.

The Shilla Duty Free Shop, E‑cruise cruis­es, Show Golf, and Galaxy Store gift card give­aways are some of the perks avail­able to par­tic­i­pants. On the New Galaxy Com­mu­ni­ty Dis­cord serv­er and New Galaxy Club Twit­ter account, you may learn more about the event dura­tion and how to participate.

Sam­sung Elec­tron­ics mar­ket­ing head Lee Shin-woo, CEO Mitch Liu, Alllink CEO Kim Kyung-dong, Shilla Duty Free OOO Exec­u­tive Direc­tor, and Ecruise OOO Pres­i­dent attend­ed the part­ner­ship agree­ment cer­e­mo­ny con­duct­ed at Eland cruise dock.



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