Pearson considering move to blockchain and NFT for future digital textbook sales

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In an inter­view with Bloomberg, Pear­son plc CEO Andy Bird dis­cuss­es the ben­e­fits of mov­ing dig­i­tal text­book sales to blockchain and Non-Fun­gi­ble Token (NFT) tech­nolo­gies as a mech­a­nism to cap­ture por­tions of sec­ond­hand sales:

“In the ana­logue world, a Pear­son text­book was resold up to sev­en times, and we would only par­tic­i­pate in the first sale,” he told reporters fol­low­ing the Lon­don-based com­pa­ny’s inter­im results on Mon­day, talk­ing about tech­no­log­i­cal oppor­tu­ni­ties for the company.

“The move to dig­i­tal helps dimin­ish the sec­ondary mar­ket, and tech­nol­o­gy like blockchain and NFTs allows us to par­tic­i­pate in every sale of that par­tic­u­lar item as it goes through its life,” by track­ing the mate­ri­al’s unique iden­ti­fi­er on the ledger from “own­er A to own­er B to own­er C,” said Bird, a for­mer Dis­ney executive.

Andy Bird also men­tioned that oth­er tech­nolo­gies are also under con­sid­er­a­tion as well:

“We have a whole team work­ing on the impli­ca­tions of the meta­verse and what that could mean for us,”



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