Barcelona: Barcelona sells its first Johan Cruyff NFT for $693, 000 in New York

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FC Barcelona sold its first non fun­gi­ble token (NFT) Fri­day at Sothe­by’s New York auc­tion house for $693,000 on the eve of its friend­ly match against the New York Red Bulls this Sat­ur­day, which marks the end of the club’s U.S. tour.

The NFT is titled ‘In a Way Immor­tal’ and is inspired by Johan Cruyf­f’s icon­ic goal against Atleti­co Madrid at Camp Nou in 1973, when the Dutch­man hov­ered in the air and beat goal­keep­er Miguel Reina with an acro­bat­ic move that made history.

The buy­er orig­i­nal­ly bid $550,000 and along with his pur­chase, he will receive spe­cial treat­ment from Barcelona, with VIP expe­ri­ences and recog­ni­tion as a Bara Dig­i­tal Ambassador.

Dur­ing the open­ing of the live auc­tion, the Sothe­by’s rep­re­sen­ta­tive in charge of giv­ing the ham­mer­ing not­ed that this is the first in a series ten NFTs that “cel­e­brate icon­ic moments” in the club’s his­to­ry, the club explained in a statement.

Details of a historic auction for Barcelona

The sale opened online on July 21. Sub­se­quent­ly, the price increased rapid­ly, when the bid­ding start­ed at $150,000 dol­lars, but last­ed less than five min­utes until the final bid came in.

Before the final bid­ding began, the pres­i­dent of Barcelona, Joan Lapor­ta, thanked the Cruyff fam­i­ly for par­tic­i­pat­ing in this trib­ute to the great­est fig­ure of Dutch soc­cer and expressed his desire that through this work, Cruyf­f’s career will be “remem­bered forever”.

This Thurs­day, Lapor­ta also met with Jor­di Cruyff and team play­ers such as Ser­gio Bus­quets and Pedri in Times Square where a huge image of Johan Cruyff was dis­played on a screen to announce the auction.

In addi­tion, the square has been illu­mi­nat­ed these days with the col­ors of Barcelona and the announce­ment of Cruyf­f’s NFT will be broad­cast 334 times per day through­out this Saturday.

This is the historic goal immortalized by Bara



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