FC Barcelona to finally release first standalone NFT

Please fol­low and like us:
Pin Share

FC Barcelona has launched its first stand­alone NFT in col­lab­o­ra­tion with BCN Visu­als depict­ing Johan Cruyff’s icon­ic fly­ing kick and goal.

Enti­tled “In a way, Immor­tal”, the NFT will be auc­tioned off at Sotheby’s on July 29.

The NFT’s buy­er will also receive the title of Barça Dig­i­tal Ambassador.

The smart con­tract for the NFT gives users access to ben­e­fits like meet-and-greets and five years of hos­pi­tal­i­ty rights, among others.

Four more NFTs that each depict a still image from the 1973 goal will be auc­tioned in addi­tion to the ani­mat­ed NFT. The auc­tion starts on July 29.

The first of FC Barcelon­a’s ten planned pieces of art is this NFT. Each arti­cle will include sig­nif­i­cant events and notable club mem­bers. All of this is a part of FC Barcelon­a’s ini­tia­tives to inter­act with its younger fan base by uti­liz­ing NFTs as an immer­sive prod­uct to build its brand.

FC Barcelona already has NFTs as part of a deal between La Liga and Sorare for play­er cards used in fan­ta­sy foot­ball games.

Ulti­mate­ly, FC Barcelona’s deci­sion to launch its own NFTs and meta­verse show its inten­tion to cap­i­tal­ize on the emerg­ing trend and aid its finances.


Accord­ing to FC Barcelona Pres­i­dent Joan Lapor­ta, they believe that with their new NFT strat­e­gy they have found a unique oppor­tu­ni­ty to con­tin­ue grow­ing and con­sol­i­dat­ing the Barça brand.



Source link

Please fol­low and like us:
Pin Share

Leave a Reply

Your email address will not be published. Required fields are marked *