Prada Launches Timecapsule NFT Collection And Prada Crypted Community
- Starting June 2 2022, Prada will unveil a new,
monthly Timecapsule Collection drop, accompanied by a gifted
NFT - On this occasion Prada presents Prada Crypted, a
place to exchange ideas and inspire one another while
connecting the universe of fashion with the worlds of art,
architecture, cinema, music, Web3 and
more.
Milan, May 30, 2022 —
Prada announces a further expansion and creative presence in
Web3 with its new Timecapsule NFT Collection, which is
linked to both a gender-neutral physical product and a
gifted NFT. This first solo NFT drop follows Prada’s
successful first foray into NFTs, in collaboration with
adidas Originals. Today also marks the launch of “Prada
Crypted” the brand’s new community server on Discord,
which is open to everyone who wants to join.
The
Timecapsule is a monthly online event: for 24 hours, on the
first Thursday of every month, an exclusive item is made
available on prada.com in very limited
quantities, in selected markets. Each limited-edition
Timecapsule item is associated with a unique serial number
and is delivered with custom packaging. From June 2nd,
Timecapsule customers will have the opportunity to become
the first owners of Prada NFTs by purchasing a Timecapsule
product which also sees NFTs gifted in a second phase for
those who bought the Timecapsule, dating back to the first
launch in December 2019. As such, there is a synergy between
the Prada Timecapsule and the scarcity and desirability of
NFTs.
A unique shirt designed in collaboration with
artist Cassius Hirst, son of Damien Hirst, will be for sale
in the latest Timecapsule drop – scheduled on June 2,
2022. This collaboration follows the success of Cass x
Prada, Cassius’ interpretation of the iconic Prada
America’s Cup sneaker, which was launched recently. The
Timecapsule shirt showcases Cassius Hirst’s signature mask
and brain scan designs. Available in both black and white,
this limited-edition item is made of the most iconic
technical fabrics within the Linea Rossa highly-performance
line.
The NFT includes the drop serial number and the
numbering of each physical item in order to have an exact
correspondence. NFT owners are then offered exclusive
benefits and experiences as well as access to future drops.
Prada Timecapsule NFTs are issued on the Ethereum
blockchain, offering a secure and user-friendly experience.
The drop is facilitated by leveraging the Aura Blockchain
Consortium’s NFT Solution and
technology.
DETAILS:
The Prada Timecapsule
drop opens to customers in Australia, Austria, Belgium,
Brazil, Canada, China Mainland, Denmark, Finland, France,
Germany, Greece, Hong Kong S.A.R., Ireland, Italy, Japan,
Luxemburg, Monaco, Netherlands, New Zealand, Norway,
Portugal, Republic of Korea, Singapore, Spain, Sweden,
Switzerland, Taiwan (China), Turkey, United Arab Emirates,
United Kingdom, United States for 24 hours only, starting
from June 2, 2022 at 3pm CEST.
Each drop is
usually limited to 50 items. However to mark this launch –
the June 2nd supply will be extended to 100 items.
