Non Fungible Token (NFT) Artist Andrea Bonaceto To Transform Oxford Street

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One of the world’s most suc­cess­ful NFT artists, the Ital­ian con­tem­po­rary artist and blockchain pio­neer Andrea Bonace­to, will be tak­ing over Flan­nels’ flag­ship store on Oxford Street from 16th May with a new inter­ac­tive instal­la­tion of his work titled AB Infi­nite 1. The art­work rep­re­sents an inter­ac­tive snap­shot of Andrea Bonaceto’s life in the eter­nal cycle that goes “ab infi­nite” (Latin for “from infin­i­ty”) to the ori­gin, sym­bol­ised by the num­ber “1”.

As an inter­ac­tive dig­i­tal instal­la­tion AB Infi­nite 1 invites mem­bers of the pub­lic to become artists them­selves, encour­ag­ing view­ers to alter the dig­i­tal art­work through a spe­cial­ly designed AI (Arti­fi­cial Intelligence)

mech­a­nism. Andrea’s pur­pose-built AI col­lects view­er inter­ac­tions online through social media chan­nels and turns these reac­tions or sug­ges­tions into visu­al respons­es which then appear as part of AB Infi­nite 1. This rep­re­sents a new user-friend­ly form of AI, which does not require the user to be a soft­ware spe­cial­ist or coder in order to manip­u­late it. Those view­ing the instal­la­tion on Oxford Street, will be able to watch as AB Infi­nite 1 morphs in appear­ance as peo­ple inter­act with the piece on social media.

To make this even more acces­si­ble, peo­ple can view AB Infi­nite 1 on the artwork’s web­site www.abinfinite1.com that will go live on Mon­day 16th May. There are 2 steps to fol­low to become part of this piece:

First­ly, vis­it www.abinfinite1.com and share your Twit­ter and/or Insta­gram account in the appro­pri­ate sec­tion of the web­site. Sec­ond­ly, use the exhibition’s hash­tag #abinfinite1 on Twit­ter and/or Insta­gram while shar­ing con­tent. This will then become part of the piece for­ev­er in an abstract fash­ion fol­low­ing the AI processing.

AB Infi­nite 1 rep­re­sents a step for­ward in the field of pro­gram­ma­ble NFT art. This inno­v­a­tive approach is pos­si­ble thanks to the effi­cien­cy of the Algo­rand blockchain, which is used as the tech­no­log­i­cal back­bone for this project. Algo­rand is wide­ly con­sid­ered as the world’s most decen­tral­ized, envi­ron­men­tal­ly friend­ly, scal­able, and secure blockchain infrastructure.

As the meta­verse gains trac­tion in main­stream soci­ety, Andrea’s piece AB Infi­nite 1, recalls the art­world cul­ture of the 1960s, in which mem­bers of the pub­lic were encour­aged to become artists them­selves by par­tic­i­pat­ing in col­lec­tive works.

Andrea Bonace­to is one of the world’s lead­ing NFT artists and has pre­vi­ous­ly col­lab­o­rat­ed with Sophia the Robot – the most advanced AI humanoid robot in the world. The NFT art­works that Andrea made with Sophia the Robot rep­re­sent­ed one of the most suc­cess­ful NFT debuts on Nifty Gate­way gross­ing around $3m between pri­ma­ry and sec­ondary sales. Andrea Bonace­to is inspired by the inter­ac­tion of tech­nol­o­gy and art in the today’s word. In 2021 he received the Fel­low­ship of the Roy­al Soci­ety of Arts.

Bonaceto’s dig­i­tal instal­la­tion uses state-of-the-art tech­nol­o­gy – includ­ing an 8K res­o­lu­tion sys­tem – to cre­ate London’s most opti­cal­ly pow­er­ful screen that is entire­ly wrapped around the out­side of the Flan­nels build­ing. This enables 50,000+ peo­ple to see the art­work dai­ly and is part of the longest run­ning per­ma­nent art instal­la­tion in Europe, offer­ing the pub­lic new ways of access­ing art. The piece will also go on tour on major muse­ums world­wide from the end of May until the end of August. Fol­low­ing the end of the tour, AB Infi­nite 1 will be auc­tioned by a major auc­tion house.

A selec­tion of Bonaceto’s por­traits will also be incor­po­rat­ed into the dig­i­tal instal­la­tion, which hon­our peo­ple part of Andrea’s life and as well as peo­ple of influ­ence such as Valenti­na Tereshko­va the first woman in space, the late George Floyd, envi­ron­men­tal activist Gre­ta Thun­berg, astro­naut Neil Arm­strong and The Queen amongst others.

Andrea Bonaceto’s Portraits of The Queen and Prince Philip
Andrea Bonaceto’s Por­traits of The Queen and Prince Philip

Through his recog­nis­able colour­ful, geo­met­ric, and dis­tort­ed art­works, Bonace­to explores the con­cept of authen­tic­i­ty and the free­dom of expres­sion. His por­traits reflect this sig­na­ture vibrant style and his land­scapes appear sur­re­al­ist with ref­er­ences to artis­tic greats such as Kandin­sky and Picas­so. The most impor­tant fac­tor behind Bonaceto’s work is to achieve an hon­est attempt to express a true feeling.

This new exhi­bi­tion comes as art-relat­ed NFTs swamp the main­stream, with col­lec­tors new and estab­lished enter­ing the mar­ket along­side insti­tu­tions includ­ing The British Muse­um and Sotheby’s. The art world’s equiv­a­lent to bit­coin, NFTs are a par­a­digm shift and an excit­ing new trend; the emer­gence of this move­ment goes hand-in-hand with the advances in mod­ern tech­nolo­gies includ­ing HD screens, pro­jec­tors, and VR head­sets. Bonaceto’s piece demon­strates how greater acces­si­bil­i­ty to, and aware­ness of, NFTs is like­ly to change the future of art mak­ing and ownership.

AB Infi­nite 1 rep­re­sents my most pro­found work so far. It took me years before I had the courage to open up to peo­ple and show my art pub­licly. Once I did that, I went through a cathar­tic phase that allowed me to bet­ter under­stand who I am. This process is still ongo­ing, but I can now safe­ly say it’s not a road I am trav­el­ling alone. Through com­pas­sion and love we need to come togeth­er as a com­mu­ni­ty and become one enti­ty. With this spir­it I cre­at­ed the first iter­a­tion of AB Infi­nite 1. I con­sid­er this art­work as per­ma­nent­ly unfin­ished, as I hope there will always be some­one in the future who wants to be part of it togeth­er with me.

Andrea Bonace­to comments

About Andrea Bonaceto

Andrea Bonace­to is an Ital­ian con­tem­po­rary artist. He’s focus­ing on pro­gram­ma­ble art and the inter­sec­tion between visu­al art, music and poet­ry. He col­lab­o­rat­ed artis­ti­cal­ly with Sophia The Robot, the most advanced AI humanoid robot in the world, and with Cor­riere Del­la Sera, the largest Ital­ian news­pa­per. His work has been fea­tured on main­stream media and muse­um exhi­bi­tions world­wide. Andrea has been involved in the blockchain and NFT space since the ear­ly days. He is among the Found­ing Part­ners at Eter­na Cap­i­tal, a lead­ing invest­ment com­pa­ny focused on blockchain tech­nol­o­gy. In addi­tion, Andrea is the Co-Founder of AoRisT, a next-gen­er­a­tion cul­tur­al insti­tu­tion sup­port­ing a cli­mate for­ward NFT mar­ket­place for artists cre­at­ing at the edge of art and tech­nol­o­gy. Andrea is a Fel­low of the Roy­al Soci­ety of Arts (FRSA) and has been fea­tured as Forbes Under 30 Italy 2019. www.andreabonaceto.com

About W1 Curates

W1 Curates are ded­i­cat­ed to mak­ing the ordi­nary high street an extra­or­di­nary expe­ri­ence. They believe that mas­ter­pieces should be for every­one, not just the priv­i­leged few, and are here to change that by bring­ing pow­er­ful art to the peo­ple. At the heart of London’s icon­ic Oxford Street, we’ve trans­formed the exte­ri­or of Flan­nels Lon­don Flag­ship store into an extra­or­di­nary pub­lic exhi­bi­tion. Using state-of-the-art tech­nol­o­gy, we exhib­it the best art with dig­i­tal prowess and unmiss­able inno­va­tion. W1 Curates are proud to be show­cas­ing works from some of the most inno­v­a­tive artist from around the world.

Dis­claimer: Any infor­ma­tion writ­ten in this press release does not con­sti­tute invest­ment advice. Coin­Quo­ra does not, and will not endorse any infor­ma­tion on any com­pa­ny or indi­vid­ual on this page. Read­ers are encour­aged to make their own research and make any actions based on their own find­ings and not from any con­tent writ­ten in this press release. Coin­Quo­ra is and will not be respon­si­ble for any dam­age or loss caused direct­ly or indi­rect­ly by the use of any con­tent, prod­uct, or ser­vice men­tioned in this press release.

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