Institutional Investors Are Slowly Warming to Active Crypto Funds. This Company Isn’t Waiting to Address the Growing Demand.

With institutional demand for more actively managed cryptocurrency investments picking up steam, the asset management industry has begun to address the needs of this neglected space.

Abra, a crypto-focused wealth management platform, announced on Tuesday the launch of its asset management arm, Abra Capital Management. Abra’s original platform allows users — retail and institutional investors and asset managers — to trade and borrow crypto and earn interest on their crypto investments. Through ACM, Abra clients will gain access to five actively managed funds with exposure to a range of digital assets

“There aren’t that many managers in the space right now,” Marissa Kim, a general partner and new leader of ACM, told Institutional Investor. “So we’re going to be part of this growing explosion of funds that are crypto-native and traditional asset managers [who] are jumping into the space.”

Before 2018, Kim said that the crypto sector was heavily focused on attracting retail investors. Since then, Kim said institutional investors have become more interested in digital assets, and this has allowed Abra, in particular, to grow its institutional client base. The launch of actively managed crypto strategies like Abra’s is a response to institutional investors who want something more than just a token exposure to crypto and who want to learn how to make the asset a significant part of their portfolios, Kim said. 

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