Bringing Banking, Crypto, Trading, And Investment Services Into One Ecosystem; Interview With Daniele Casamassima Founder Of Pure.

In 2021, Daniele Casamas­si­ma, a finance and trad­ing pro­fes­sion­al, cre­at­ed Pure. – a unique ecosys­tem bring­ing bank­ing, cryp­to, trad­ing, and invest­ment ser­vices togeth­er in a sin­gle app. We’ve sat down with Daniele to dis­cuss the goals and fea­tures of the plat­form, as well as the influ­ence of the cur­rent geopo­lit­i­cal sit­u­a­tion on the wide adop­tion of cryp­to assets.

Please tell us a bit about yourself. What is your backstory, and how did you come up with the idea of Pure? 

I entered the trad­ing indus­try very young. I’ve always had a pas­sion for trad­ing, and I got my first job in a bank in Milan when I was 21. Now, in 2022, I have 15 years of expe­ri­ence in the indus­try. I’ve worked for dif­fer­ent banks, Forex Bro­kers, and invest­ment com­pa­nies in Italy, the UK, and Cyprus. 

In 2016, I decid­ed to open my own Forex Bro­ker and it was then that the idea of Pure. began to take shape.

What is Pure., and what does it aim to achieve?

Pure. start­ed as an inter­na­tion­al Forex and CFDs bro­ker. Since then, we have expand­ed our ser­vices to include pay­ments, mon­ey man­age­ment, and dig­i­tal asset exchange.

Today, Pure. is a unique ecosys­tem built along­side 5 reg­u­lat­ed Euro­pean enti­ties. We aim to cre­ate the “all in” plat­form for investors, and we’re work­ing to achieve this vision by giv­ing them access to the most use­ful finan­cial instru­ments all with­in our app.

Who is your main audience – and what benefits and financial instruments do they get access to by becoming your clients?

All users between 18–60 that want a cen­tral­ized plat­form with 100% con­trol of their invest­ments and finances can find it on Pure.. In a nut­shell, we’re offer­ing a way to trade cryp­to on a Euro­pean-reg­u­lat­ed exchange while keep­ing it simple. 

Our clients get access to mul­ti-cur­ren­cy accounts for receiv­ing trans­fers and arrang­ing SEPA pay­ments, cryp­to wal­lets, as well as exchange with super-low spreads where they can buy, store, and con­vert their fiat to cryp­to, with­out hav­ing to leave our app.

We have more fea­tures and ser­vices com­ing before the end of this year, such as a cryp­to card, cryp­to earn pro­gram, port­fo­lio man­age­ment, and more. 

How does Pure. differ from other crypto trading and investing platforms? What is your competitive edge?

I’m proud to say we are unique. There is no oth­er plat­form on the mar­ket offer­ing all of these ser­vices in one. 

Pure. is positioned as an online alternative to traditional bank accounts, but there’s still a fair amount of skepticism and critique on crypto. What are the main reasons for this, and how can these be overcome to adapt to crypto payments at scale?

The main prob­lem with cryp­to is that it is dif­fi­cult to use it for every­day pay­ments. Until that changes, we can­not say that cryp­tocur­ren­cies are a true medi­um of exchange. Our ecosys­tem aims to prove that cryp­to assets are real mon­ey, that they can be used for invest­ing, trad­ing, and every­day pur­chas­es. When all obsta­cles are removed, cryp­to will final­ly be con­sid­ered a valid alter­na­tive to a currency.

What products and services are you planning to introduce in the future to meet tomorrow’s demand?

We’re look­ing for­ward to three new prod­ucts at the begin­ning of April. First, we’re going to launch a cryp­to card, which will allow mak­ing pay­ments in cryp­to with­in the Pure. app. It will allow users to max­i­mize their invest­ment by con­vert­ing only the amount they need right now. Sec­ond, we’ll enable trad­ing on FX, CFDs on indices, stocks, ETFs, met­als, and com­modi­ties. Users will be able to trade with­in Pure. App, on the web and ter­mi­nal plat­form, or MT5, the most used trad­ing plat­form CFDs. And third, we’ll be pre­sent­ing a cryp­to earn pro­gram with flex­i­ble 3‑month, 6‑month, and 12-month invest­ment plans.

In mid-April, users will get access to port­fo­lio man­age­ment. We will offer a list of strate­gies to assist our users in invest­ing and track­ing their invest­ment from our app, as well as dif­fer­ent port­fo­lios with var­i­ous risk levels. 

And final­ly, on May 15th, we will launch an account and card ser­vice. It will allow our clients to open a euro Iban and a euro card to uti­lize for their salaries, expens­es, and use as an ordi­nary euro bank account — with a bonus that it will be con­nect­ed to the cryp­to, trad­ing, and invest­ment parts of the app so they can mon­i­tor every­thing from one place.

We are also focused on alter­na­tive invest­ments. In that vein, we are plan­ning to intro­duce wine, art, watch­es, and real estate investments.

Do you think the current geopolitical political situation will push forward the adoption and development of cryptocurrencies? What are the possible scenarios? 

The cur­rent geopo­lit­i­cal sit­u­a­tion has shown the vul­ner­a­bil­i­ties of tra­di­tion­al finance. It’s clear that as long as gov­ern­ments can access and con­trol our funds, peo­ple won’t have the finan­cial free­dom many yearn for today. With cryp­tocur­ren­cies and blockchain tech­nol­o­gy, we final­ly get an alter­na­tive to the neg­a­tives of tra­di­tion­al fiat, as well as new instru­ments for stor­ing, man­ag­ing, and mul­ti­ply­ing our assets. As the usage of cryp­to increas­es, we will grad­u­al­ly move into a more free sys­tem, while smart reg­u­la­tions will set the rules of the game, bring more trust to the space, and con­tribute to mass adoption.