L’Dezen auctions physical and NFT earrings for owner and avatar

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A pair of dia­mond ear­rings designed by lux­u­ry lifestyle brand L’Dezen and its non-fun­gi­ble token (NFT) coun­ter­part sold for 3.27 ETH (US$8,205) at an online auc­tion on Sat­ur­day at Ethereum-based mar­ket­place Dig­i­tal Twin. 

See relat­ed arti­cle: How high fash­ion is wak­ing up to blockchain’s possibilities

Fast facts

  • The win­ning bid­der will receive the phys­i­cal jew­el­ry as well as NFT ear­rings which can be worn by NFT avatars such as the Bored Ape Yacht Club collectibles. 
  • NFT avatars are algo­rith­mi­cal­ly gen­er­at­ed dig­i­tal por­traits that can be used to rep­re­sent hold­ers’ iden­ti­ty in the meta­verse, or as pro­file pic­tures in Web 2.0‑based social media platforms.
  • Lux­u­ry fash­ion brands such as Guc­ci and Rolex are catch­ing up to offer­ing NFT wear­ables for investors to equip the sta­tus sym­bols for their NFT avatars in the metaverse. 
  • JPMor­gan esti­mates the meta­verse as a $1 tril­lion year­ly oppor­tu­ni­ty.

See relat­ed arti­cle: Fash­ion, art, games and com­mu­ni­ty: What does a decen­tral­ized meta­verse mean for you?

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