Crypto.com airdrops ‘The Moment of Truth’ NFT collection featuring LeBron James

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Symbiosis

Fans who dis­cov­ered the hid­den QR code in Crypto.com’s Big Game com­mer­cial fea­tur­ing LeBron James got a chance to win an NFT from ‘The Moment of Truth’ NFT collection.

The cryp­to exchange’s video ad fea­tured the young NBA star in the moment of mak­ing a life-chang­ing decision–skipping col­lege and going to the League.

‘The Moment of Truth’ NFT Collection

The col­lec­tion titled ‘The Moment of Truth’ con­sists of 15 NFTs, which come in three tiers–capturing key moments of LeBron James’ con­se­quen­tial deci­sion, and the behind-the-scenes of the film.

While Tier 3 fea­tures on-set details and East­er eggs, Tier 2 cap­tures the nos­tal­gia of LeBron James’ roots. Final­ly, Tier 1 includes exclu­sive glimpses of the GOAT himself.

A total of 5550 NFTs were air­dropped to the lucky win­ners cho­sen at ran­dom from those who dis­cov­ered and fol­lowed the QR code in the com­mer­cial and signed up to the Crypto.com NFT plat­form by Fri­day fol­low­ing the Game.

A scene from Crypto.com’s Big Game com­mer­cial fea­tur­ing the young NBA star in the moment of mak­ing a life-chang­ing deci­sion (Source: Crypto.com)

While all NFTs were air­dropped for free and are not for sale by Crypto.com, some might appear for re-sale on the cryp­to exchange’s NFT platform.

NFT re-sale proceeds will go to LeBron James’ Family Foundation

“I want to ensure that com­mu­ni­ties like the one I come from are not left behind. Crypto.com and I are aligned on the need to edu­cate and sup­port my com­mu­ni­ty with the infor­ma­tion and tools they need for inclu­sion. I’m look­ing for­ward to work­ing with them to bring these oppor­tu­ni­ties to my com­mu­ni­ty,” com­ment­ed LeBron James.

Accord­ing to Crypto.com, 5% of NFT re-sales will go as roy­al­ties to the LeBron James Fam­i­ly Foundation.

Ear­li­er this year, Cryp­toSlate report­ed that the LeBron James Fam­i­ly Foun­da­tion entered a mul­ti-year part­ner­ship with Crypto.com to devel­op a cur­ricu­lum for the I PROMISE School in Akron, Ohio.

Build­ing on the fun­da­men­tals of edu­ca­tion­al empow­er­ment, the formed part­ner­ship will pro­vide stu­dents and fam­i­lies con­nect­ed to the I PROMISE pro­gram access to devel­op­ment oppor­tu­ni­ties focused on Web3.

Dis­claimer: Crypto.com is an adver­tis­ing part­ner of CryptoSlate.

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