Viacom18 gets into NFT space
CHENNAI: Leading media conglomerate Viacom18’s Youth, Music and English Entertainment (YME) cluster will set foot in the rapidly growing digital space of non-fungible tokens (NFTs), with the announcement of the NFT marketplace Fullyfaltoonft.com, which has been set up by GuardianLink.io – an innovator of NFT Technologies. The marketplace will offer ‘fully valuable’ digital art conceptualized and created by the team that brings to life brands like MTV, Vh1 and Comedy Central in India, and is all set to go live on February 14 2022.
The initiative will also mark the extension of the FullyFaltoo franchise that went on from being a show on MTV and a brand solutions studio, to now an NFT marketplace, that will launch its range of digital collectibles.
The exclusive collectibles will also have creations inspired from iconic pop culture properties like Roadies and Bakra, and will be up for auction across the globe. With industry standard security layers enabled, users will be able to buy the NFTs at a set auction price. Users will have to register on the platform to be able to make a purchase through the use of a custodian wallet. The security layers set up by GuardianLink.io are to ensure security of minting, transferring and storing NFTs, a statement from the company said.
Speaking on the introduction of Viacom18’s maiden NFT offering, Anshul Ailawadi, head – youth, music and english entertainment, Viacom18, said, “The global Media and Entertainment industry has recognized the power of NFTs. As one of the world’s largest media markets, India is uniquely positioned to be at the focal point of this ‘Web3 revolution’. Our entry into the NFT space with Fully Faltoo is another step in the same direction. This is special for us as we’re giving our fans a chance to own a unique piece of our legacy.”
The initiative will also mark the extension of the FullyFaltoo franchise that went on from being a show on MTV and a brand solutions studio, to now an NFT marketplace, that will launch its range of digital collectibles.
The exclusive collectibles will also have creations inspired from iconic pop culture properties like Roadies and Bakra, and will be up for auction across the globe. With industry standard security layers enabled, users will be able to buy the NFTs at a set auction price. Users will have to register on the platform to be able to make a purchase through the use of a custodian wallet. The security layers set up by GuardianLink.io are to ensure security of minting, transferring and storing NFTs, a statement from the company said.
Speaking on the introduction of Viacom18’s maiden NFT offering, Anshul Ailawadi, head – youth, music and english entertainment, Viacom18, said, “The global Media and Entertainment industry has recognized the power of NFTs. As one of the world’s largest media markets, India is uniquely positioned to be at the focal point of this ‘Web3 revolution’. Our entry into the NFT space with Fully Faltoo is another step in the same direction. This is special for us as we’re giving our fans a chance to own a unique piece of our legacy.”
