Hex Trust To Provide Financial Services For Animoca Gamers

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Blockchain gam­ing com­pa­ny Ani­mo­ca Brands and dig­i­tal asset cus­to­di­an Hex Trust announced today they have formed a joint ven­ture to pro­vide insti­tu­tion­al dig­i­tal asset wal­lets and finan­cial ser­vices for online gamers. The two com­pa­nies are based in Hong Kong.

Fast facts

  • Hex Trust is a finan­cial insti­tu­tion licensed in Hong Kong and Sin­ga­pore. As a cus­to­di­an, it will pro­vide its high­ly secure dig­i­tal asset wal­let tech­nol­o­gy and cus­tody infra­struc­ture and oth­er finan­cial ser­vices to gamers in Ani­mo­ca Brands’ ecosys­tem, includ­ing bank­ing ser­vices for NFTs and oth­er cryp­to assets.
  • Ani­mo­ca Brands has an exten­sive gam­ing port­fo­lio that includes The Sand­box and F1 Delta Time. It also has a sig­nif­i­cant invest­ment port­fo­lio of over 100 blockchain com­pa­nies includ­ing indus­try lead­ers Sky Mavis, mak­er of Axie Infin­i­ty; Dap­per Labs, which cre­at­ed the Cryp­toKit­ties game and launched the NFT col­lectibles mar­ket­place NBA Top Shot; and NFT mar­ket­place OpenSea.
  • The joint ven­ture will tack­le a sig­nif­i­cant bar­ri­er to online play-to-earn gam­ing, also known as game­fi: the lack of online wal­let solu­tions that con­ve­nient­ly and safe­ly store users’ gam­ing-based cryp­to tokens while pro­vid­ing access to finan­cial services.
  • “Ani­mo­ca Brands seeks to cre­ate a new asset class, play-to-earn economies and a more equi­table dig­i­tal frame­work in order to con­tribute to mak­ing the open meta­verse a real­i­ty,” said Ani­mo­ca co-founder and exec­u­tive chair­man Yat Siu in a state­ment. “The joint ven­ture with Hex Trust will enable gamers to access a greater range of finan­cial oppor­tu­ni­ties and ser­vices than those nor­mal­ly avail­able to them.”
  • “Game­Fi is prov­ing to be the sec­ond killer app and will fur­ther increase adop­tion of blockchain out­side, or in par­al­lel with, finan­cial mar­kets,” stat­ed Alessio Quagli­ni, CEO and co-founder of Hex Trust. “We believe that Game­Fi will fol­low the same process of insti­tu­tion­al­iza­tion we expe­ri­enced in the cryp­tocur­ren­cy mar­ket and we want Hex Trust to be at the fore­front of this incred­i­bly inter­est­ing mar­ket. This part­ner­ship will be a deep col­lab­o­ra­tion that will bring cut­ting-edge solu­tions to mil­lions of clients.”

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